--- title: "Confluence vs ProProfs: Which is searched more?" description: "Is Confluence or ProProfs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI knowledge base tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/confluence-vs-proprofs" publisher: "Brandwave" --- # Confluence vs ProProfs: Which is searched more? Is Confluence or ProProfs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI knowledge base tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Confluence and ProProfs - **Competitive set**: AI knowledge base tools - **Market**: Global - **Month measured**: Sep 2026 - **Confluence Share of Search**: 84.2% - **ProProfs Share of Search**: 1.9% ## Is Confluence or ProProfs more popular in search? - In September 2026, Confluence had more branded searches than ProProfs among AI knowledge base tools worldwide. Confluence had about 823,000 branded searches, while ProProfs had 18,100. Confluence made up 84.2% of all AI knowledge base tool searches we track, and ProProfs accounted for 1.9%. - Confluence was ahead of ProProfs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Confluence’s share of searches among AI knowledge base tools worldwide moved from 82.9% to 84.2%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, ProProfs’ share of searches among AI knowledge base tools worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top AI knowledge base tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Confluence was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ProProfs was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Confluence was listed before ProProfs in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Notion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Guru | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Confluence | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Glean | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Slite | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | ProProfs | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Helpjuice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI knowledge base tools - Asked ChatGPT "Which AI knowledge base tool should I use?": 1. Notion, 2. Glean, 3. Guru, 4. Confluence - Asked ChatGPT "What are the best AI knowledge base tools?": 1. Notion, 2. Glean, 3. Guru, 4. Slite, 5. Confluence, 6. Document360 - Asked ChatGPT "What's the best AI knowledge base tool for internal team docs?": 1. Notion, 2. Guru, 3. Confluence, 4. Slite, 5. Glean - Searched Google, AI Overview "ai knowledge base tool": 1. Document360, 2. Guru, 3. Slite - Searched Google, AI Overview "best knowledge base software": 1. Confluence, 2. Notion, 3. Document360, 4. ProProfs Not named in any answer: Helpjuice and Slab. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI knowledge base tools worldwide in September 2026? - In September 2026, Confluence gained share of searches among AI knowledge base tools worldwide, from 80.5% to 84.2%. - In September 2026, ProProfs rose from 4th to 3rd among AI knowledge base tools worldwide. ## Month by month | Month | Confluence estimated searches | Confluence Share of Search | Confluence rank | ProProfs estimated searches | ProProfs Share of Search | ProProfs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 82.9% | 1 | 22.2K | 2.2% | 3 | | Nov 2025 | 673K | 81.3% | 1 | 27.1K | 3.3% | 3 | | Dec 2025 | 673K | 82.3% | 1 | 18.1K | 2.2% | 4 | | Jan 2026 | 823K | 81% | 1 | 22.2K | 2.2% | 3 | | Feb 2026 | 673K | 80.5% | 1 | 22.2K | 2.7% | 3 | | Mar 2026 | 823K | 83.5% | 1 | 22.2K | 2.3% | 3 | | Apr 2026 | 673K | 80.6% | 1 | 22.2K | 2.7% | 3 | | May 2026 | 673K | 80.9% | 1 | 22.2K | 2.7% | 3 | | Jun 2026 | 823K | 85.1% | 1 | 18.1K | 1.9% | 4 | | Jul 2026 | 673K | 79.9% | 1 | 18.1K | 2.1% | 4 | | Aug 2026 | 673K | 80.5% | 1 | 18.1K | 2.2% | 4 | | Sep 2026 | 823K | 84.2% | 1 | 18.1K | 1.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Confluence’s and ProProfs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Confluence**: Measured on the search term “confluence”. - **ProProfs**: Measured on the search term “proprofs”. - [Confluence profile](/demand/global-en/brands/confluence) - [ProProfs profile](/demand/global-en/brands/proprofs) - [All AI knowledge base tools worldwide](/demand/global-en/categories/ai-knowledge-base-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Confluence or ProProfs more popular in search? In September 2026, Confluence had more branded searches than ProProfs among AI knowledge base tools worldwide. Confluence had about 823,000 branded searches, while ProProfs had 18,100. Confluence made up 84.2% of all AI knowledge base tool searches we track, and ProProfs accounted for 1.9%. ## Cite this page Brandwave. "Confluence vs ProProfs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/confluence-vs-proprofs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/confluence-vs-proprofs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.