---
title: "Confluence vs Guru: Which is more popular by branded search?"
description: "Which is more popular in search, Confluence or Guru? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/confluence-vs-guru"
publisher: "Brandwave"
---

# Confluence vs Guru: Which is more popular by branded search?

Which is more popular in search, Confluence or Guru? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Confluence and Guru
- **Competitive set**: Internal knowledge management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Confluence Share of Search**: 67.8%
- **Guru Share of Search**: 0.05%

## Which is more popular in search, Confluence or Guru?

- In August 2026, Confluence had more branded searches than Guru among internal knowledge management platforms worldwide. Confluence was estimated to have 694K branded searches compared to Guru’s 530, and held a 67.8% Share of Search versus Guru’s 0.05%.
- Confluence was ahead of Guru in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide moved from 69.3% to 67.8%, and its estimated monthly branded searches moved from 849K to 694K.
- Across the 11 months ending August 2026, Guru’s estimated Share of Search among internal knowledge management platforms worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 640 to 530.

## How did search popularity change for internal knowledge management platforms worldwide in August 2026?

- In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 70.6% to 67.8%.
- Estimated monthly branded searches for Guru worldwide fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

## Month by month

| Month | Confluence estimated searches | Confluence Share of Search | Confluence rank | Guru estimated searches | Guru Share of Search | Guru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 849K | 69.3% | 1 | 640 | 0.05% | 4 |
| Nov 2025 | 694K | 67.8% | 1 | 530 | 0.05% | 4 |
| Dec 2025 | 694K | 70.5% | 1 | 550 | 0.06% | 4 |
| Jan 2026 | 850K | 69.3% | 1 | 660 | 0.05% | 4 |
| Feb 2026 | 695K | 66.4% | 1 | 660 | 0.06% | 4 |
| Mar 2026 | 849K | 66.5% | 1 | 790 | 0.06% | 4 |
| Apr 2026 | 694K | 63.1% | 1 | 640 | 0.06% | 4 |
| May 2026 | 694K | 66.5% | 1 | 660 | 0.06% | 4 |
| Jun 2026 | 850K | 71.4% | 1 | 680 | 0.06% | 4 |
| Jul 2026 | 695K | 70.6% | 1 | 680 | 0.07% | 4 |
| Aug 2026 | 694K | 67.8% | 1 | 530 | 0.05% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Confluence’s and Guru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Confluence**: Measured on the search terms “confluence”, “confluence app”, “confluence knowledge base” and “confluence software”, summed into one figure.
- **Guru**: Measured on the search terms “getguru com” and “guru knowledge base”, summed into one figure.

- [Confluence profile](/demand/global-en/brands/confluence)
- [Guru profile](/demand/global-en/brands/guru)
- [All internal knowledge management platforms worldwide](/demand/global-en/categories/internal-knowledge-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Confluence or Guru?

In August 2026, Confluence had more branded searches than Guru among internal knowledge management platforms worldwide. Confluence was estimated to have 694K branded searches compared to Guru’s 530, and held a 67.8% Share of Search versus Guru’s 0.05%.

## Cite this page

Brandwave. "Confluence vs Guru: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/confluence-vs-guru

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/confluence-vs-guru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.