--- title: "Confluence vs GitBook: Which is searched more?" description: "Is Confluence or GitBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT documentation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/confluence-vs-gitbook" publisher: "Brandwave" --- # Confluence vs GitBook: Which is searched more? Is Confluence or GitBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT documentation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Confluence and GitBook - **Competitive set**: IT documentation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Confluence Share of Search**: 88.1% - **GitBook Share of Search**: 3.5% ## Is Confluence or GitBook more popular in search? - In September 2026, Confluence had more branded searches than GitBook among IT documentation platforms worldwide. Confluence had about 824,000 branded searches, while GitBook had 33,100. Confluence made up 88.1% of all IT documentation platform searches we track, and GitBook accounted for 3.5%. - Confluence was ahead of GitBook in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Confluence’s share of searches among IT documentation platforms worldwide moved from 84.9% to 88.1%, and its estimated monthly branded searches held steady at 824K. - Across the 12 months ending September 2026, GitBook’s share of searches among IT documentation platforms worldwide moved from 6.2% to 3.5%, and its estimated monthly branded searches moved from 60.5K to 33.1K. ## Top IT documentation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Confluence appeared in all five answers. GitBook was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Confluence was listed before GitBook in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Confluence | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IT Glue | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hudu | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BookStack | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | GitBook | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Document360 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Slab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT documentation platforms - Asked ChatGPT "Which IT documentation platform should I use?": 1. Hudu, 2. Confluence, 3. IT Glue, 4. BookStack - Asked ChatGPT "What are the best IT documentation platforms?": 1. Confluence, 2. Hudu, 3. IT Glue, 4. BookStack, 5. GitBook, 6. Document360 - Asked ChatGPT "What's the best IT documentation platform for an IT team?": 1. Hudu, 2. IT Glue, 3. Confluence, 4. BookStack - Searched Google, AI Overview "it documentation software": 1. IT Glue, 2. GitBook, 3. BookStack, 4. Confluence - Searched Google, AI Overview "knowledge base software": 1. Confluence, 2. Document360 Not named in any answer: Slab. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for IT documentation platforms worldwide in September 2026? - In September 2026, Confluence gained share of searches among IT documentation platforms worldwide, from 85.8% to 88.1%. - In September 2026, GitBook lost share of searches among IT documentation platforms worldwide, from 4.2% to 3.5%. ## Month by month | Month | Confluence estimated searches | Confluence Share of Search | Confluence rank | GitBook estimated searches | GitBook Share of Search | GitBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 824K | 84.9% | 1 | 60.5K | 6.2% | 2 | | Nov 2025 | 673K | 84.6% | 1 | 49.5K | 6.2% | 2 | | Dec 2025 | 673K | 85% | 1 | 49.5K | 6.2% | 2 | | Jan 2026 | 824K | 85.2% | 1 | 60.5K | 6.3% | 2 | | Feb 2026 | 674K | 85.3% | 1 | 33.1K | 4.2% | 3 | | Mar 2026 | 824K | 87.6% | 1 | 33.1K | 3.5% | 3 | | Apr 2026 | 674K | 85.3% | 1 | 33.1K | 4.2% | 3 | | May 2026 | 674K | 87.5% | 1 | 27.1K | 3.5% | 3 | | Jun 2026 | 824K | 88.3% | 1 | 40.5K | 4.3% | 3 | | Jul 2026 | 674K | 87.1% | 1 | 33.1K | 4.3% | 3 | | Aug 2026 | 673K | 85.8% | 1 | 33.1K | 4.2% | 3 | | Sep 2026 | 824K | 88.1% | 1 | 33.1K | 3.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Confluence’s and GitBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Confluence**: Measured on the search terms “confluence” and “confluence knowledge base”, summed into one figure. - **GitBook**: Measured on the search term “gitbook”. - [Confluence profile](/demand/global-en/brands/confluence) - [GitBook profile](/demand/global-en/brands/gitbook) - [All IT documentation platforms worldwide](/demand/global-en/categories/it-documentation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Confluence or GitBook more popular in search? In September 2026, Confluence had more branded searches than GitBook among IT documentation platforms worldwide. Confluence had about 824,000 branded searches, while GitBook had 33,100. Confluence made up 88.1% of all IT documentation platform searches we track, and GitBook accounted for 3.5%. ## Cite this page Brandwave. "Confluence vs GitBook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/confluence-vs-gitbook This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/confluence-vs-gitbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.