---
title: "ConfigCat vs Optimizely: Which is searched more?"
description: "Is ConfigCat or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/configcat-vs-optimizely"
publisher: "Brandwave"
---

# ConfigCat vs Optimizely: Which is searched more?

Is ConfigCat or Optimizely more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ConfigCat and Optimizely
- **Competitive set**: Feature flag tools
- **Market**: Global
- **Month measured**: Sep 2026
- **ConfigCat Share of Search**: 0.62%
- **Optimizely Share of Search**: 42.4%

## Is ConfigCat or Optimizely more popular in search?

- In September 2026, Optimizely had more branded searches than ConfigCat among feature flag tools worldwide. Optimizely had about 246,000 branded searches, while ConfigCat had 3,630. Optimizely made up 42.4% of all feature flag tool searches we track, and ConfigCat accounted for 0.62%.
- Optimizely was ahead of ConfigCat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ConfigCat’s share of searches among feature flag tools worldwide moved from 0.79% to 0.62%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Optimizely’s share of searches among feature flag tools worldwide moved from 53.4% to 42.4%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for feature flag tools worldwide in September 2026?

- In September 2026, Optimizely lost share of searches among feature flag tools worldwide, from 47.1% to 42.4%.

## Month by month

| Month | ConfigCat estimated searches | ConfigCat Share of Search | ConfigCat rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 0.79% | 8 | 246K | 53.4% | 1 |
| Nov 2025 | 3.6K | 0.84% | 7 | 246K | 56.6% | 1 |
| Dec 2025 | 3K | 0.68% | 7 | 246K | 56.8% | 1 |
| Jan 2026 | 3.6K | 0.7% | 7 | 301K | 57.7% | 1 |
| Feb 2026 | 3.6K | 0.86% | 7 | 246K | 58.2% | 1 |
| Mar 2026 | 3.6K | 0.73% | 7 | 246K | 49% | 1 |
| Apr 2026 | 3.6K | 0.8% | 7 | 246K | 54.3% | 1 |
| May 2026 | 2.9K | 0.63% | 7 | 246K | 52.6% | 1 |
| Jun 2026 | 3.7K | 0.68% | 7 | 246K | 45.6% | 1 |
| Jul 2026 | 3.6K | 0.68% | 7 | 246K | 45.7% | 1 |
| Aug 2026 | 3.6K | 0.7% | 7 | 246K | 47.1% | 1 |
| Sep 2026 | 3.6K | 0.62% | 7 | 246K | 42.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using ConfigCat’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ConfigCat**: Measured on the search terms “configcat”, “configcat com” and “configcat feature flags”, summed into one figure.
- **Optimizely**: Measured on the search term “optimizely”.

- [ConfigCat profile](/demand/global-en/brands/configcat)
- [Optimizely profile](/demand/global-en/brands/optimizely)
- [All feature flag tools worldwide](/demand/global-en/categories/feature-flag-tools): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ConfigCat or Optimizely more popular in search?

In September 2026, Optimizely had more branded searches than ConfigCat among feature flag tools worldwide. Optimizely had about 246,000 branded searches, while ConfigCat had 3,630. Optimizely made up 42.4% of all feature flag tool searches we track, and ConfigCat accounted for 0.62%.

## Cite this page

Brandwave. "ConfigCat vs Optimizely: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/configcat-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/configcat-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.