--- title: "Confiant vs HUMAN Security: Which is searched more?" description: "Is Confiant or HUMAN Security more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/confiant-vs-human-security" publisher: "Brandwave" --- # Confiant vs HUMAN Security: Which is searched more? Is Confiant or HUMAN Security more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Confiant and HUMAN Security - **Competitive set**: Ad verification platforms - **Market**: Global - **Month measured**: Sep 2026 - **Confiant Share of Search**: 21.4% - **HUMAN Security Share of Search**: 26.1% ## Is Confiant or HUMAN Security more popular in search? - In September 2026, HUMAN Security had more branded searches than Confiant among ad verification platforms worldwide. HUMAN Security had about 6,610 branded searches, while Confiant had 5,400. HUMAN Security made up 26.1% of all ad verification platform searches we track, and Confiant accounted for 21.4%. - The lead changed hands 5 times in the 12 months ending September 2026: HUMAN Security took it in November 2025, Confiant took it in December 2025, HUMAN Security took it in February 2026, Confiant took it in June 2026, HUMAN Security took it in July 2026. - Across the 12 months ending September 2026, Confiant’s share of searches among ad verification platforms worldwide moved from 25.1% to 21.4%, and its estimated monthly branded searches moved from 9.9K to 5.4K. - Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide moved from 20.6% to 26.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top ad verification platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Confiant was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HUMAN Security was listed before Confiant in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DoubleVerify | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Integral Ad Science | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HUMAN Security | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pixalate | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Confiant | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Adloox | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Moat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ad verification platforms - Asked ChatGPT "Which ad verification platform should I use?": 1. DoubleVerify, 2. Integral Ad Science, 3. HUMAN Security, 4. Pixalate - Asked ChatGPT "What are the best ad verification platforms?": 1. Integral Ad Science, 2. DoubleVerify, 3. HUMAN Security, 4. Pixalate, 5. Adloox - Asked ChatGPT "What's the best ad verification platform for brand safety and viewability?": 1. DoubleVerify, 2. Integral Ad Science, 3. HUMAN Security - Searched Google, AI Overview "fraud detection software": named none of the brands we track - Searched Google, AI Overview "ad verification platforms": 1. DoubleVerify, 2. Integral Ad Science, 3. Pixalate, 4. Confiant, 5. HUMAN Security, 6. Adloox Not named in any answer: Moat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ad verification platforms worldwide in September 2026? - In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%. - In September 2026, Confiant gained share of searches among ad verification platforms worldwide, from 16.3% to 21.4%. ## Month by month | Month | Confiant estimated searches | Confiant Share of Search | Confiant rank | HUMAN Security estimated searches | HUMAN Security Share of Search | HUMAN Security rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 25.1% | 2 | 8.1K | 20.6% | 3 | | Nov 2025 | 8.1K | 24% | 3 | 8.1K | 24.1% | 2 | | Dec 2025 | 6.6K | 25% | 2 | 5.4K | 20.5% | 3 | | Jan 2026 | 8.1K | 25.2% | 2 | 6.6K | 20.5% | 3 | | Feb 2026 | 6.6K | 21.5% | 3 | 6.6K | 21.6% | 2 | | Mar 2026 | 6.6K | 21.5% | 3 | 6.6K | 21.5% | 2 | | Apr 2026 | 6.6K | 21.5% | 3 | 6.6K | 21.6% | 2 | | May 2026 | 6.6K | 22.4% | 3 | 6.6K | 22.4% | 2 | | Jun 2026 | 6.6K | 23.2% | 2 | 5.4K | 19.1% | 3 | | Jul 2026 | 5.4K | 20% | 3 | 5.4K | 20% | 2 | | Aug 2026 | 5.4K | 16.3% | 3 | 6.6K | 20% | 2 | | Sep 2026 | 5.4K | 21.4% | 3 | 6.6K | 26.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Confiant’s and HUMAN Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Confiant**: Measured on the search term “confiant”. - **HUMAN Security**: Measured on the search terms “human security bot” and “humansecurity”, summed into one figure. - [Confiant profile](/demand/global-en/brands/confiant) - [HUMAN Security profile](/demand/global-en/brands/human-security) - [All ad verification platforms worldwide](/demand/global-en/categories/ad-verification-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Confiant or HUMAN Security more popular in search? In September 2026, HUMAN Security had more branded searches than Confiant among ad verification platforms worldwide. HUMAN Security had about 6,610 branded searches, while Confiant had 5,400. HUMAN Security made up 26.1% of all ad verification platform searches we track, and Confiant accounted for 21.4%. ## Cite this page Brandwave. "Confiant vs HUMAN Security: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/confiant-vs-human-security This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/confiant-vs-human-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.