---
title: "Concept2 vs Technogym: Which is searched more?"
description: "Which is more popular in search, Concept2 or Technogym? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/concept2-vs-technogym"
publisher: "Brandwave"
---

# Concept2 vs Technogym: Which is searched more?

Which is more popular in search, Concept2 or Technogym? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Concept2 and Technogym
- **Competitive set**: Home fitness equipment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Concept2 Share of Search**: 4.4%
- **Technogym Share of Search**: 18.9%

## Which is more popular in search, Concept2 or Technogym?

- In September 2026, Technogym had more branded searches than Concept2 among home fitness equipment brands worldwide. Technogym was estimated to have 261K branded searches compared to Concept2’s 60.5K, and held an 18.9% Share of Search versus Concept2’s 4.4%.
- Technogym was ahead of Concept2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide moved from 3.3% to 4.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Technogym’s estimated Share of Search among home fitness equipment brands worldwide moved from 14.4% to 18.9%, and its estimated monthly branded searches held steady at 261K.

## How did search popularity change for home fitness equipment brands worldwide in September 2026?

- In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.

## Month by month

| Month | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | Technogym estimated searches | Technogym Share of Search | Technogym rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 3.3% | 5 | 261K | 14.4% | 2 |
| Nov 2025 | 90.5K | 4.5% | 5 | 261K | 13% | 3 |
| Dec 2025 | 74K | 3.8% | 5 | 216K | 11.1% | 3 |
| Jan 2026 | 90.5K | 4.4% | 5 | 268K | 12.9% | 3 |
| Feb 2026 | 60.5K | 3.7% | 5 | 216K | 13.3% | 3 |
| Mar 2026 | 60.5K | 3.7% | 5 | 261K | 15.8% | 3 |
| Apr 2026 | 60.5K | 3.8% | 5 | 261K | 16.4% | 2 |
| May 2026 | 60.5K | 3.9% | 5 | 216K | 14.1% | 2 |
| Jun 2026 | 49.5K | 3.6% | 5 | 216K | 15.5% | 2 |
| Jul 2026 | 49.5K | 3.5% | 5 | 216K | 15.3% | 3 |
| Aug 2026 | 60.5K | 4.3% | 5 | 216K | 15.3% | 2 |
| Sep 2026 | 60.5K | 4.4% | 5 | 261K | 18.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Concept2’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Concept2**: Measured on the search term “concept2”.
- **Technogym**: Measured on the search terms “technogym” and “technogym treadmill”, summed into one figure.

- [Concept2 profile](/demand/global-en/brands/concept2)
- [Technogym profile](/demand/global-en/brands/technogym)
- [All home fitness equipment brands worldwide](/demand/global-en/categories/fitness-equipment-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Concept2 or Technogym?

In September 2026, Technogym had more branded searches than Concept2 among home fitness equipment brands worldwide. Technogym was estimated to have 261K branded searches compared to Concept2’s 60.5K, and held an 18.9% Share of Search versus Concept2’s 4.4%.

## Cite this page

Brandwave. "Concept2 vs Technogym: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/concept2-vs-technogym

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/concept2-vs-technogym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.