--- title: "Concept2 vs Sunny Health and Fitness: Which is more popular by branded search?" description: "Which is more popular in search, Concept2 or Sunny Health and Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/concept2-vs-sunny-health" publisher: "Brandwave" --- # Concept2 vs Sunny Health and Fitness: Which is more popular by branded search? Which is more popular in search, Concept2 or Sunny Health and Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Concept2 and Sunny Health and Fitness - **Competitive set**: Rowing machine brands - **Market**: Global - **Month measured**: Aug 2026 - **Concept2 Share of Search**: 29.1% - **Sunny Health and Fitness Share of Search**: 4.8% ## Which is more popular in search, Concept2 or Sunny Health and Fitness? - In August 2026, Concept2 had more branded searches than Sunny Health and Fitness among rowing machine brands worldwide. Concept2 was estimated to have 60.5K branded searches compared to Sunny Health and Fitness’ 9.9K, and held a 29.1% Share of Search versus Sunny Health and Fitness’ 4.8%. - Concept2 was ahead of Sunny Health and Fitness in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide moved from 27.6% to 29.1%, and its estimated monthly branded searches held steady at 60.5K. - Across the 11 months ending August 2026, Sunny Health and Fitness’ estimated Share of Search among rowing machine brands worldwide moved from 3.7% to 4.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## How did search popularity change for rowing machine brands worldwide in August 2026? - In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%. - In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%. ## Month by month | Month | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | Sunny Health and Fitness estimated searches | Sunny Health and Fitness Share of Search | Sunny Health and Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 27.6% | 2 | 8.1K | 3.7% | 6 | | Nov 2025 | 90.5K | 29.6% | 2 | 9.9K | 3.2% | 6 | | Dec 2025 | 74K | 25.4% | 2 | 12.1K | 4.1% | 6 | | Jan 2026 | 90.5K | 27.9% | 2 | 14.8K | 4.6% | 5 | | Feb 2026 | 60.5K | 25.1% | 2 | 9.9K | 4.1% | 6 | | Mar 2026 | 60.5K | 28.2% | 2 | 9.9K | 4.6% | 5 | | Apr 2026 | 60.5K | 31.6% | 2 | 9.9K | 5.2% | 5 | | May 2026 | 60.5K | 31.6% | 2 | 9.9K | 5.2% | 5 | | Jun 2026 | 49.5K | 27.6% | 2 | 9.9K | 5.5% | 5 | | Jul 2026 | 49.5K | 27.4% | 2 | 9.9K | 5.5% | 5 | | Aug 2026 | 60.5K | 29.1% | 2 | 9.9K | 4.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Concept2’s and Sunny Health and Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Concept2**: Measured on the search term “concept2”. - **Sunny Health and Fitness**: Measured on the search term “sunny health and fitness”. - [Concept2 profile](/demand/global-en/brands/concept2) - [Sunny Health and Fitness profile](/demand/global-en/brands/sunny-health) - [All rowing machine brands worldwide](/demand/global-en/categories/rowing-machine-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Concept2 or Sunny Health and Fitness? In August 2026, Concept2 had more branded searches than Sunny Health and Fitness among rowing machine brands worldwide. Concept2 was estimated to have 60.5K branded searches compared to Sunny Health and Fitness’ 9.9K, and held a 29.1% Share of Search versus Sunny Health and Fitness’ 4.8%. ## Cite this page Brandwave. "Concept2 vs Sunny Health and Fitness: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/concept2-vs-sunny-health This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/concept2-vs-sunny-health. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.