---
title: "Concept2 vs NordicTrack: Which is more popular by branded search?"
description: "Which is more popular in search, Concept2 or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/concept2-vs-nordictrack"
publisher: "Brandwave"
---

# Concept2 vs NordicTrack: Which is more popular by branded search?

Which is more popular in search, Concept2 or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Rowing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Concept2 and NordicTrack
- **Competitive set**: Rowing machine brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Concept2 Share of Search**: 29.1%
- **NordicTrack Share of Search**: 43.5%

## Which is more popular in search, Concept2 or NordicTrack?

- In August 2026, NordicTrack had more branded searches than Concept2 among rowing machine brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to Concept2’s 60.5K, and held a 43.5% Share of Search versus Concept2’s 29.1%.
- NordicTrack was ahead of Concept2 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among rowing machine brands worldwide moved from 27.6% to 29.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide moved from 41.3% to 43.5%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for rowing machine brands worldwide in August 2026?

- In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
- In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%.

## Month by month

| Month | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 27.6% | 2 | 90.5K | 41.3% | 1 |
| Nov 2025 | 90.5K | 29.6% | 2 | 135K | 44.2% | 1 |
| Dec 2025 | 74K | 25.4% | 2 | 135K | 46.3% | 1 |
| Jan 2026 | 90.5K | 27.9% | 2 | 135K | 41.7% | 1 |
| Feb 2026 | 60.5K | 25.1% | 2 | 110K | 45.5% | 1 |
| Mar 2026 | 60.5K | 28.2% | 2 | 90.5K | 42.3% | 1 |
| Apr 2026 | 60.5K | 31.6% | 2 | 74K | 38.6% | 1 |
| May 2026 | 60.5K | 31.6% | 2 | 74K | 38.6% | 1 |
| Jun 2026 | 49.5K | 27.6% | 2 | 74K | 41.3% | 1 |
| Jul 2026 | 49.5K | 27.4% | 2 | 74K | 41% | 1 |
| Aug 2026 | 60.5K | 29.1% | 2 | 90.5K | 43.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Concept2’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Concept2**: Measured on the search term “concept2”.
- **NordicTrack**: Measured on the search term “nordictrack”.

- [Concept2 profile](/demand/global-en/brands/concept2)
- [NordicTrack profile](/demand/global-en/brands/nordictrack)
- [All rowing machine brands worldwide](/demand/global-en/categories/rowing-machine-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Concept2 or NordicTrack?

In August 2026, NordicTrack had more branded searches than Concept2 among rowing machine brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to Concept2’s 60.5K, and held a 43.5% Share of Search versus Concept2’s 29.1%.

## Cite this page

Brandwave. "Concept2 vs NordicTrack: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/concept2-vs-nordictrack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/concept2-vs-nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.