--- title: "Comscore vs Samba TV: Which is more popular by branded search?" description: "Which is more popular in search, Comscore or Samba TV? Compare estimated monthly branded-search demand and Share of Search inside the TV attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/comscore-vs-samba-tv" publisher: "Brandwave" --- # Comscore vs Samba TV: Which is more popular by branded search? Which is more popular in search, Comscore or Samba TV? Compare estimated monthly branded-search demand and Share of Search inside the TV attribution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Comscore and Samba TV - **Competitive set**: TV attribution platforms - **Market**: Global - **Month measured**: Aug 2026 - **Comscore Share of Search**: 34.9% - **Samba TV Share of Search**: 12.7% ## Which is more popular in search, Comscore or Samba TV? - In August 2026, Comscore had more branded searches than Samba TV among TV attribution platforms worldwide. Comscore was estimated to have 14.8K branded searches compared to Samba TV’s 5.4K, and held a 34.9% Share of Search versus Samba TV’s 12.7%. - Comscore was ahead of Samba TV in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Comscore’s estimated Share of Search among TV attribution platforms worldwide moved from 30.5% to 34.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide moved from 24.9% to 12.7%, and its estimated monthly branded searches moved from 14.8K to 5.4K. ## How did search popularity change for TV attribution platforms worldwide in August 2026? - In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among TV attribution platforms worldwide, at 34.9%. - In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 13.9% to 12.7%. ## Month by month | Month | Comscore estimated searches | Comscore Share of Search | Comscore rank | Samba TV estimated searches | Samba TV Share of Search | Samba TV rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 30.5% | 1 | 14.8K | 24.9% | 3 | | Nov 2025 | 14.8K | 30.3% | 2 | 8.1K | 16.5% | 3 | | Dec 2025 | 12.2K | 30% | 2 | 6.6K | 16.3% | 3 | | Jan 2026 | 18.2K | 37.7% | 1 | 6.6K | 13.7% | 3 | | Feb 2026 | 14.8K | 28% | 1 | 14.8K | 27.9% | 3 | | Mar 2026 | 18.2K | 37.9% | 1 | 6.6K | 13.7% | 3 | | Apr 2026 | 14.9K | 33.2% | 1 | 6.6K | 14.8% | 3 | | May 2026 | 14.9K | 34.4% | 1 | 6.6K | 15.3% | 3 | | Jun 2026 | 14.8K | 31.9% | 2 | 6.6K | 14.2% | 3 | | Jul 2026 | 12.2K | 31.3% | 2 | 5.4K | 13.9% | 3 | | Aug 2026 | 14.8K | 34.9% | 1 | 5.4K | 12.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Comscore’s and Samba TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Comscore**: Measured on the search terms “comscore”, “comscore campaign ratings” and “comscore.com”, summed into one figure. - **Samba TV**: Measured on the search term “samba tv”. - [Comscore profile](/demand/global-en/brands/comscore) - [Samba TV profile](/demand/global-en/brands/samba-tv) - [All TV attribution platforms worldwide](/demand/global-en/categories/tv-attribution-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Comscore or Samba TV? In August 2026, Comscore had more branded searches than Samba TV among TV attribution platforms worldwide. Comscore was estimated to have 14.8K branded searches compared to Samba TV’s 5.4K, and held a 34.9% Share of Search versus Samba TV’s 12.7%. ## Cite this page Brandwave. "Comscore vs Samba TV: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/comscore-vs-samba-tv This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/comscore-vs-samba-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.