---
title: "Comscore vs Kantar: Which is more popular by branded search?"
description: "Which is more popular in search, Comscore or Kantar? Compare estimated monthly branded-search demand and Share of Search inside the Media measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/comscore-vs-kantar"
publisher: "Brandwave"
---

# Comscore vs Kantar: Which is more popular by branded search?

Which is more popular in search, Comscore or Kantar? Compare estimated monthly branded-search demand and Share of Search inside the Media measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Comscore and Kantar
- **Competitive set**: Media measurement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Comscore Share of Search**: 3.3%
- **Kantar Share of Search**: 20.4%

## Which is more popular in search, Comscore or Kantar?

- In August 2026, Kantar had more branded searches than Comscore among media measurement platforms worldwide. Kantar was estimated to have 90.5K branded searches compared to Comscore’s 14.8K, and held a 20.4% Share of Search versus Comscore’s 3.3%.
- Kantar was ahead of Comscore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among media measurement platforms worldwide moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among media measurement platforms worldwide moved from 25.9% to 20.4%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for media measurement platforms worldwide in August 2026?

- In August 2026, Kantar lost estimated Share of Search among media measurement platforms worldwide, from 23.9% to 20.4%.
- Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Comscore estimated searches | Comscore Share of Search | Comscore rank | Kantar estimated searches | Kantar Share of Search | Kantar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 3.5% | 4 | 135K | 25.9% | 2 |
| Nov 2025 | 14.8K | 3.3% | 4 | 110K | 24.4% | 3 |
| Dec 2025 | 12.2K | 3% | 4 | 90.5K | 22.4% | 3 |
| Jan 2026 | 18.2K | 4.4% | 4 | 90.5K | 21.8% | 3 |
| Feb 2026 | 14.8K | 3.6% | 4 | 90.5K | 22.1% | 3 |
| Mar 2026 | 18.2K | 3.7% | 4 | 110K | 22.3% | 3 |
| Apr 2026 | 14.9K | 2.8% | 4 | 110K | 20.9% | 2 |
| May 2026 | 14.9K | 3.3% | 4 | 110K | 24.1% | 2 |
| Jun 2026 | 14.8K | 3.1% | 4 | 90.5K | 18.8% | 2 |
| Jul 2026 | 12.2K | 3.2% | 5 | 90.5K | 23.9% | 2 |
| Aug 2026 | 14.8K | 3.3% | 5 | 90.5K | 20.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Comscore’s and Kantar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Comscore**: Measured on the search terms “comscore”, “comscore campaign ratings” and “comscore.com”, summed into one figure.
- **Kantar**: Measured on the search term “kantar”.

- [Comscore profile](/demand/global-en/brands/comscore)
- [Kantar profile](/demand/global-en/brands/kantar)
- [All media measurement platforms worldwide](/demand/global-en/categories/media-measurement-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Comscore or Kantar?

In August 2026, Kantar had more branded searches than Comscore among media measurement platforms worldwide. Kantar was estimated to have 90.5K branded searches compared to Comscore’s 14.8K, and held a 20.4% Share of Search versus Comscore’s 3.3%.

## Cite this page

Brandwave. "Comscore vs Kantar: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/comscore-vs-kantar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/comscore-vs-kantar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.