--- title: "Comscore vs Innovid: Which is more popular by branded search?" description: "Which is more popular in search, Comscore or Innovid? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/comscore-vs-innovid" publisher: "Brandwave" --- # Comscore vs Innovid: Which is more popular by branded search? Which is more popular in search, Comscore or Innovid? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Comscore and Innovid - **Competitive set**: Connected TV measurement platforms - **Market**: Global - **Month measured**: Aug 2026 - **Comscore Share of Search**: 39.9% - **Innovid Share of Search**: 12% ## Which is more popular in search, Comscore or Innovid? - In August 2026, Comscore had more branded searches than Innovid among connected TV measurement platforms worldwide. Comscore was estimated to have 14.8K branded searches compared to Innovid’s 4.5K, and held a 39.9% Share of Search versus Innovid’s 12%. - Comscore was ahead of Innovid in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide moved from 40.4% to 39.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV measurement platforms worldwide moved from 12.2% to 12%, and its estimated monthly branded searches moved from 5.5K to 4.5K. ## How did search popularity change for connected TV measurement platforms worldwide in August 2026? - In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9%. - In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 13.3% to 12%. ## Month by month | Month | Comscore estimated searches | Comscore Share of Search | Comscore rank | Innovid estimated searches | Innovid Share of Search | Innovid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 40.4% | 1 | 5.5K | 12.2% | 3 | | Nov 2025 | 14.8K | 36.1% | 2 | 5.5K | 13.4% | 3 | | Dec 2025 | 12.2K | 35.7% | 2 | 4.5K | 13.1% | 3 | | Jan 2026 | 18.2K | 43.4% | 1 | 5.7K | 13.5% | 3 | | Feb 2026 | 14.8K | 38.6% | 1 | 5.6K | 14.6% | 3 | | Mar 2026 | 18.2K | 43.7% | 1 | 5.5K | 13.2% | 3 | | Apr 2026 | 14.9K | 38.8% | 1 | 5.5K | 14.3% | 3 | | May 2026 | 14.9K | 40.4% | 1 | 4.5K | 12.2% | 3 | | Jun 2026 | 14.8K | 37% | 2 | 4.5K | 11.2% | 3 | | Jul 2026 | 12.2K | 36.3% | 2 | 4.5K | 13.3% | 3 | | Aug 2026 | 14.8K | 39.9% | 1 | 4.5K | 12% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Comscore’s and Innovid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Comscore**: Measured on the search terms “comscore”, “comscore campaign ratings” and “comscore.com”, summed into one figure. - **Innovid**: Measured on the search terms “innovid” and “innovid.com”, summed into one figure. - [Comscore profile](/demand/global-en/brands/comscore) - [Innovid profile](/demand/global-en/brands/innovid) - [All connected TV measurement platforms worldwide](/demand/global-en/categories/connected-tv-measurement-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Comscore or Innovid? In August 2026, Comscore had more branded searches than Innovid among connected TV measurement platforms worldwide. Comscore was estimated to have 14.8K branded searches compared to Innovid’s 4.5K, and held a 39.9% Share of Search versus Innovid’s 12%. ## Cite this page Brandwave. "Comscore vs Innovid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/comscore-vs-innovid This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/comscore-vs-innovid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.