--- title: "Compare the Market vs State Farm: Which is searched more?" description: "Which is more popular in search, Compare the Market or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/compare-the-market-vs-state-farm" publisher: "Brandwave" --- # Compare the Market vs State Farm: Which is searched more? Which is more popular in search, Compare the Market or State Farm? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Compare the Market and State Farm - **Competitive set**: Car insurance brands - **Market**: Global - **Month measured**: Sep 2026 - **Compare the Market Share of Search**: 32.4% - **State Farm Share of Search**: 44.8% ## Which is more popular in search, Compare the Market or State Farm? - In September 2026, State Farm had more branded searches than Compare the Market among car insurance brands worldwide. State Farm was estimated to have 2.1M branded searches compared to Compare the Market’s 1.5M, and held a 44.8% Share of Search versus Compare the Market’s 32.4%. - State Farm was ahead of Compare the Market in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide moved from 28.3% to 32.4%, and its estimated monthly branded searches moved from 1.2M to 1.5M. - Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide moved from 49.5% to 44.8%, and its estimated monthly branded searches held steady at 2.1M. ## How did search popularity change for car insurance brands worldwide in September 2026? - In September 2026, State Farm lost estimated Share of Search among car insurance brands worldwide, from 46% to 44.8%. - Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026. ## Month by month | Month | Compare the Market estimated searches | Compare the Market Share of Search | Compare the Market rank | State Farm estimated searches | State Farm Share of Search | State Farm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 28.3% | 2 | 2.1M | 49.5% | 1 | | Nov 2025 | 1.2M | 31.8% | 2 | 1.7M | 45.6% | 1 | | Dec 2025 | 1M | 28.4% | 2 | 1.7M | 49.5% | 1 | | Jan 2026 | 1.5M | 32% | 2 | 2.1M | 45.4% | 1 | | Feb 2026 | 1.5M | 33.8% | 2 | 1.7M | 39.3% | 1 | | Mar 2026 | 1.5M | 32% | 2 | 2.1M | 45.4% | 1 | | Apr 2026 | 1.5M | 34.9% | 2 | 1.8M | 41.9% | 1 | | May 2026 | 1.5M | 34.9% | 2 | 1.8M | 41.9% | 1 | | Jun 2026 | 1.5M | 35.4% | 2 | 1.7M | 41.2% | 1 | | Jul 2026 | 1.5M | 35.4% | 2 | 1.7M | 41.2% | 1 | | Aug 2026 | 1.5M | 32.4% | 2 | 2.1M | 46% | 1 | | Sep 2026 | 1.5M | 32.4% | 2 | 2.1M | 44.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Compare the Market’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Compare the Market**: Measured on the search term “compare the market”. - **State Farm**: Measured on the search terms “state farm” and “state farm insurance”, summed into one figure. - [Compare the Market profile](/demand/global-en/brands/compare-the-market) - [State Farm profile](/demand/global-en/brands/state-farm) - [All car insurance brands worldwide](/demand/global-en/categories/car-insurance-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Compare the Market or State Farm? In September 2026, State Farm had more branded searches than Compare the Market among car insurance brands worldwide. State Farm was estimated to have 2.1M branded searches compared to Compare the Market’s 1.5M, and held a 44.8% Share of Search versus Compare the Market’s 32.4%. ## Cite this page Brandwave. "Compare the Market vs State Farm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/compare-the-market-vs-state-farm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/compare-the-market-vs-state-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.