---
title: "Comparably vs Kununu: Which is more popular by branded search?"
description: "Which is more popular in search, Comparably or Kununu? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/comparably-vs-kununu"
publisher: "Brandwave"
---

# Comparably vs Kununu: Which is more popular by branded search?

Which is more popular in search, Comparably or Kununu? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Comparably and Kununu
- **Competitive set**: Employer branding platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Comparably Share of Search**: 0.21%
- **Kununu Share of Search**: 17.4%

## Which is more popular in search, Comparably or Kununu?

- In August 2026, Kununu had more branded searches than Comparably among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to Comparably’s 4.4K, and held a 17.4% Share of Search versus Comparably’s 0.21%.
- Kununu was ahead of Comparably in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Comparably’s estimated Share of Search among employer branding platforms worldwide moved from 0.25% to 0.21%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Kununu’s estimated Share of Search among employer branding platforms worldwide moved from 17.2% to 17.4%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for employer branding platforms worldwide in August 2026?

- Estimated monthly branded searches for Comparably worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Month by month

| Month | Comparably estimated searches | Comparably Share of Search | Comparably rank | Kununu estimated searches | Kununu Share of Search | Kununu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.25% | 5 | 450K | 17.2% | 2 |
| Nov 2025 | 5.4K | 0.21% | 5 | 450K | 17.4% | 2 |
| Dec 2025 | 6.6K | 0.31% | 5 | 368K | 17.3% | 2 |
| Jan 2026 | 5.4K | 0.2% | 5 | 450K | 16.7% | 2 |
| Feb 2026 | 4.4K | 0.17% | 5 | 450K | 17.1% | 2 |
| Mar 2026 | 5.4K | 0.2% | 5 | 450K | 16.9% | 2 |
| Apr 2026 | 5.4K | 0.21% | 5 | 368K | 14.6% | 2 |
| May 2026 | 4.4K | 0.21% | 5 | 368K | 17.2% | 2 |
| Jun 2026 | 3.6K | 0.17% | 5 | 368K | 17.2% | 2 |
| Jul 2026 | 3.6K | 0.17% | 5 | 368K | 17.4% | 2 |
| Aug 2026 | 4.4K | 0.21% | 5 | 368K | 17.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Comparably’s and Kununu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Comparably**: Measured on the search term “comparably”.
- **Kununu**: Measured on the search term “kununu”.

- [Comparably profile](/demand/global-en/brands/comparably)
- [Kununu profile](/demand/global-en/brands/kununu)
- [All employer branding platforms worldwide](/demand/global-en/categories/employer-branding-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Comparably or Kununu?

In August 2026, Kununu had more branded searches than Comparably among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to Comparably’s 4.4K, and held a 17.4% Share of Search versus Comparably’s 0.21%.

## Cite this page

Brandwave. "Comparably vs Kununu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/comparably-vs-kununu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/comparably-vs-kununu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.