--- title: "Common Thread Collective vs Gorilla Group: Which is searched more?" description: "Is Common Thread Collective or Gorilla Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/common-thread-collective-vs-gorilla-group" publisher: "Brandwave" --- # Common Thread Collective vs Gorilla Group: Which is searched more? Is Common Thread Collective or Gorilla Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Common Thread Collective and Gorilla Group - **Competitive set**: Ecommerce agencies - **Market**: Global - **Month measured**: Sep 2026 - **Common Thread Collective Share of Search**: 2.6% - **Gorilla Group Share of Search**: 1.2% ## Is Common Thread Collective or Gorilla Group more popular in search? - In September 2026, Common Thread Collective had more branded searches than Gorilla Group among ecommerce agencies worldwide. Common Thread Collective had about 2,900 branded searches, while Gorilla Group had 1,300. Common Thread Collective made up 2.6% of all ecommerce agency searches we track, and Gorilla Group accounted for 1.2%. - Common Thread Collective was ahead of Gorilla Group in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Common Thread Collective’s share of searches among ecommerce agencies worldwide moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, Gorilla Group’s share of searches among ecommerce agencies worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top ecommerce agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Common Thread Collective was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gorilla Group did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | P3 Media | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Common Thread Collective | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Coalition Technologies | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Disruptive Advertising | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Corra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gorilla Group | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blue Acorn iCi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BVAccel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce agencies - Asked ChatGPT "Which ecommerce agency should I hire?": 1. P3 Media, 2. Disruptive Advertising - Asked ChatGPT "What are the best ecommerce agencies?": 1. P3 Media, 2. Coalition Technologies - Asked ChatGPT "What's the best ecommerce agency for online store growth?": 1. Common Thread Collective, 2. P3 Media - Searched Google, AI Overview "ecommerce agencies": 1. Disruptive Advertising - Searched Google, AI Overview "shopify agency": named none of the brands we track Not named in any answer: Corra, Shero, Gorilla Group, Blue Acorn iCi and BVAccel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ecommerce agencies worldwide in September 2026? - Estimated monthly branded searches for Common Thread Collective worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. - Estimated monthly branded searches for Gorilla Group worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Common Thread Collective estimated searches | Common Thread Collective Share of Search | Common Thread Collective rank | Gorilla Group estimated searches | Gorilla Group Share of Search | Gorilla Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.7% | 5 | 1.6K | 1.1% | 6 | | Nov 2025 | 1.9K | 1.5% | 5 | 1.3K | 1% | 6 | | Dec 2025 | 2.4K | 2.4% | 4 | 1.3K | 1.3% | 6 | | Jan 2026 | 2.4K | 1.9% | 5 | 1.6K | 1.3% | 6 | | Feb 2026 | 2.4K | 2.3% | 5 | 1.9K | 1.8% | 6 | | Mar 2026 | 2.9K | 2.5% | 5 | 1.9K | 1.6% | 6 | | Apr 2026 | 2.9K | 2.5% | 4 | 1.6K | 1.4% | 6 | | May 2026 | 2.4K | 2.2% | 4 | 1.3K | 1.2% | 6 | | Jun 2026 | 2.9K | 2.3% | 4 | 1.3K | 1% | 6 | | Jul 2026 | 2.9K | 2.7% | 4 | 1.6K | 1.5% | 6 | | Aug 2026 | 2.9K | 2.7% | 4 | 1K | 0.93% | 6 | | Sep 2026 | 2.9K | 2.6% | 4 | 1.3K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Common Thread Collective’s and Gorilla Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Common Thread Collective**: Measured on the search term “common thread collective”. - **Gorilla Group**: Measured on the search term “gorilla group”. - [Common Thread Collective profile](/demand/global-en/brands/common-thread-collective) - [Gorilla Group profile](/demand/global-en/brands/gorilla-group) - [All ecommerce agencies worldwide](/demand/global-en/categories/ecommerce-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Common Thread Collective or Gorilla Group more popular in search? In September 2026, Common Thread Collective had more branded searches than Gorilla Group among ecommerce agencies worldwide. Common Thread Collective had about 2,900 branded searches, while Gorilla Group had 1,300. Common Thread Collective made up 2.6% of all ecommerce agency searches we track, and Gorilla Group accounted for 1.2%. ## Cite this page Brandwave. "Common Thread Collective vs Gorilla Group: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/common-thread-collective-vs-gorilla-group This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/common-thread-collective-vs-gorilla-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.