---
title: "Command vs Umbra: Which is more popular by branded search?"
description: "Which is more popular in search, Command or Umbra? Compare estimated monthly branded-search demand and Share of Search inside the Soap dispenser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/command-vs-umbra"
publisher: "Brandwave"
---

# Command vs Umbra: Which is more popular by branded search?

Which is more popular in search, Command or Umbra? Compare estimated monthly branded-search demand and Share of Search inside the Soap dispenser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Command and Umbra
- **Competitive set**: Soap dispenser brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Command Share of Search**: 43.4%
- **Umbra Share of Search**: 15.9%

## Which is more popular in search, Command or Umbra?

- In August 2026, Command had more branded searches than Umbra among soap dispenser brands worldwide. Command was estimated to have 368K branded searches compared to Umbra’s 135K, and held a 43.4% Share of Search versus Umbra’s 15.9%.
- The lead changed hands 2 times in the 11 months ending August 2026: Umbra took it in May 2026, Command took it in June 2026.
- Across the 11 months ending August 2026, Command’s estimated Share of Search among soap dispenser brands worldwide moved from 43.2% to 43.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among soap dispenser brands worldwide moved from 19.3% to 15.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for soap dispenser brands worldwide in August 2026?

- In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.
- In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.

## Month by month

| Month | Command estimated searches | Command Share of Search | Command rank | Umbra estimated searches | Umbra Share of Search | Umbra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 43.2% | 1 | 165K | 19.3% | 2 |
| Nov 2025 | 368K | 39.8% | 1 | 165K | 17.9% | 3 |
| Dec 2025 | 368K | 40.6% | 1 | 135K | 14.9% | 4 |
| Jan 2026 | 450K | 46.9% | 1 | 135K | 14.1% | 3 |
| Feb 2026 | 301K | 39.3% | 1 | 135K | 17.6% | 3 |
| Mar 2026 | 368K | 44.1% | 1 | 135K | 16.2% | 3 |
| Apr 2026 | 368K | 42.6% | 1 | 135K | 15.6% | 4 |
| May 2026 | 301K | 14.3% | 2 | 1.5M | 71.2% | 1 |
| Jun 2026 | 301K | 41.2% | 1 | 135K | 18.5% | 2 |
| Jul 2026 | 301K | 42% | 1 | 110K | 15.3% | 4 |
| Aug 2026 | 368K | 43.4% | 1 | 135K | 15.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Command’s and Umbra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Command**: Measured on the search term “command”.
- **Umbra**: Measured on the search term “umbra”.

- [Command profile](/demand/global-en/brands/command)
- [Umbra profile](/demand/global-en/brands/umbra)
- [All soap dispenser brands worldwide](/demand/global-en/categories/soap-dispenser-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Command or Umbra?

In August 2026, Command had more branded searches than Umbra among soap dispenser brands worldwide. Command was estimated to have 368K branded searches compared to Umbra’s 135K, and held a 43.4% Share of Search versus Umbra’s 15.9%.

## Cite this page

Brandwave. "Command vs Umbra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/command-vs-umbra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/command-vs-umbra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.