---
title: "Columbia vs Timberland: Which is searched more?"
description: "Is Columbia or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-vs-timberland"
publisher: "Brandwave"
---

# Columbia vs Timberland: Which is searched more?

Is Columbia or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and Timberland
- **Competitive set**: Waterproof boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Columbia Share of Search**: 2.2%
- **Timberland Share of Search**: 20%

## Is Columbia or Timberland more popular in search?

- In September 2026, Timberland had more branded searches than Columbia among waterproof boots brands worldwide. Timberland had about 2.2 million branded searches, while Columbia had 245,000. Timberland made up 20% of all waterproof boots brand searches we track, and Columbia accounted for 2.2%.
- Timberland was ahead of Columbia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among waterproof boots brands worldwide moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 366K to 245K.
- Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide moved from 26.8% to 20%, and its estimated monthly branded searches moved from 3.4M to 2.2M.

## How did search popularity change for waterproof boots brands worldwide in September 2026?

- In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%.
- Columbia’s share of searches among waterproof boots brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.2% in September 2026.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Timberland estimated searches | Timberland Share of Search | Timberland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 366K | 2.9% | 6 | 3.4M | 26.8% | 2 |
| Nov 2025 | 751K | 4.5% | 5 | 5M | 30.3% | 2 |
| Dec 2025 | 696K | 5% | 5 | 4.1M | 29.5% | 2 |
| Jan 2026 | 466K | 3.7% | 5 | 3.4M | 26.6% | 2 |
| Feb 2026 | 300K | 3.1% | 6 | 2.2M | 23% | 2 |
| Mar 2026 | 220K | 2% | 6 | 1.8M | 17% | 2 |
| Apr 2026 | 201K | 1.9% | 6 | 1.8M | 17% | 2 |
| May 2026 | 184K | 1.5% | 6 | 1.8M | 15.1% | 2 |
| Jun 2026 | 171K | 1.7% | 6 | 1.5M | 14.5% | 3 |
| Jul 2026 | 171K | 1.8% | 6 | 1.8M | 19.4% | 2 |
| Aug 2026 | 209K | 1.8% | 6 | 2.2M | 19.5% | 2 |
| Sep 2026 | 245K | 2.2% | 6 | 2.2M | 20% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.
- **Timberland**: Measured on the search term “timberland”.

- [Columbia profile](/demand/global-en/brands/columbia)
- [Timberland profile](/demand/global-en/brands/timberland)
- [All waterproof boots brands worldwide](/demand/global-en/categories/waterproof-boots-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Columbia or Timberland more popular in search?

In September 2026, Timberland had more branded searches than Columbia among waterproof boots brands worldwide. Timberland had about 2.2 million branded searches, while Columbia had 245,000. Timberland made up 20% of all waterproof boots brand searches we track, and Columbia accounted for 2.2%.

## Cite this page

Brandwave. "Columbia vs Timberland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/columbia-vs-timberland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.