---
title: "Columbia vs The North Face: Which is more popular by branded search?"
description: "Which is more popular in search, Columbia or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-vs-the-north-face"
publisher: "Brandwave"
---

# Columbia vs The North Face: Which is more popular by branded search?

Which is more popular in search, Columbia or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and The North Face
- **Competitive set**: Jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Columbia Share of Search**: 0.01%
- **The North Face Share of Search**: 22.7%

## Which is more popular in search, Columbia or The North Face?

- In August 2026, The North Face had more branded searches than Columbia among jackets worldwide. The North Face was estimated to have 1.8M branded searches compared to Columbia’s 880, and held a 22.7% Share of Search versus Columbia’s 0.01%.
- The North Face was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among jackets worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide moved from 24.2% to 22.7%, and its estimated monthly branded searches moved from 3.4M to 1.8M.

## How did search popularity change for jackets worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.
- In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.
- Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | The North Face estimated searches | The North Face Share of Search | The North Face rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | <0.01% | 6 | 3.4M | 24.2% | 2 |
| Nov 2025 | 1K | <0.01% | 6 | 5M | 25.9% | 2 |
| Dec 2025 | 590 | <0.01% | 6 | 4.1M | 24.3% | 3 |
| Jan 2026 | 720 | <0.01% | 6 | 4.1M | 27.3% | 2 |
| Feb 2026 | 480 | <0.01% | 6 | 2.7M | 26.4% | 2 |
| Mar 2026 | 720 | <0.01% | 6 | 2.2M | 24.2% | 2 |
| Apr 2026 | 720 | 0.01% | 6 | 1.5M | 21.1% | 3 |
| May 2026 | 720 | <0.01% | 6 | 1.8M | 25.1% | 2 |
| Jun 2026 | 720 | 0.01% | 6 | 1.5M | 22.6% | 3 |
| Jul 2026 | 880 | 0.01% | 6 | 1.8M | 26.3% | 2 |
| Aug 2026 | 880 | 0.01% | 6 | 1.8M | 22.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search term “columbia nz”.
- **The North Face**: Measured on the search term “the north face”.

- [Columbia profile](/demand/global-en/brands/columbia)
- [The North Face profile](/demand/global-en/brands/the-north-face)
- [All jackets worldwide](/demand/global-en/categories/jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Columbia or The North Face?

In August 2026, The North Face had more branded searches than Columbia among jackets worldwide. The North Face was estimated to have 1.8M branded searches compared to Columbia’s 880, and held a 22.7% Share of Search versus Columbia’s 0.01%.

## Cite this page

Brandwave. "Columbia vs The North Face: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/columbia-vs-the-north-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.