---
title: "Columbia vs RTIC: Which is searched more?"
description: "Is Columbia or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-vs-rtic"
publisher: "Brandwave"
---

# Columbia vs RTIC: Which is searched more?

Is Columbia or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and RTIC
- **Competitive set**: Backpack cooler brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Columbia Share of Search**: 17.2%
- **RTIC Share of Search**: 15.4%

## Is Columbia or RTIC more popular in search?

- In September 2026, Columbia had more branded searches than RTIC among backpack cooler brands worldwide. Columbia had about 245,000 branded searches, while RTIC had 220,000. Columbia made up 17.2% of all backpack cooler brand searches we track, and RTIC accounted for 15.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: RTIC took it in April 2026, Columbia took it in September 2026.
- Across the 12 months ending September 2026, Columbia’s share of searches among backpack cooler brands worldwide moved from 22.4% to 17.2%, and its estimated monthly branded searches moved from 366K to 245K.
- Across the 12 months ending September 2026, RTIC’s share of searches among backpack cooler brands worldwide moved from 12.3% to 15.4%, and its estimated monthly branded searches moved from 201K to 220K.

## How did search popularity change for backpack cooler brands worldwide in September 2026?

- In September 2026, Columbia overtook RTIC and Coleman to rank 2nd among backpack cooler brands worldwide, with 17.2% of the searches.
- In September 2026, RTIC lost share of searches among backpack cooler brands worldwide, from 16.7% to 15.4%.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | RTIC estimated searches | RTIC Share of Search | RTIC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 366K | 22.4% | 2 | 201K | 12.3% | 4 |
| Nov 2025 | 751K | 33.5% | 1 | 275K | 12.3% | 3 |
| Dec 2025 | 696K | 31.8% | 1 | 275K | 12.6% | 3 |
| Jan 2026 | 466K | 28.8% | 2 | 148K | 9.2% | 4 |
| Feb 2026 | 300K | 23.3% | 2 | 148K | 11.5% | 4 |
| Mar 2026 | 220K | 16.1% | 3 | 201K | 14.7% | 4 |
| Apr 2026 | 201K | 13.5% | 5 | 226K | 15.1% | 3 |
| May 2026 | 184K | 11.4% | 5 | 336K | 20.9% | 2 |
| Jun 2026 | 171K | 10% | 5 | 411K | 24.2% | 2 |
| Jul 2026 | 171K | 9.7% | 5 | 366K | 20.8% | 2 |
| Aug 2026 | 209K | 11.6% | 4 | 300K | 16.7% | 2 |
| Sep 2026 | 245K | 17.2% | 2 | 220K | 15.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.
- **RTIC**: Measured on the search terms “rtic” and “rtic cooler”, summed into one figure.

- [Columbia profile](/demand/global-en/brands/columbia)
- [RTIC profile](/demand/global-en/brands/rtic)
- [All backpack cooler brands worldwide](/demand/global-en/categories/backpack-cooler-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Columbia or RTIC more popular in search?

In September 2026, Columbia had more branded searches than RTIC among backpack cooler brands worldwide. Columbia had about 245,000 branded searches, while RTIC had 220,000. Columbia made up 17.2% of all backpack cooler brand searches we track, and RTIC accounted for 15.4%.

## Cite this page

Brandwave. "Columbia vs RTIC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/columbia-vs-rtic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-vs-rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.