---
title: "Columbia vs Pelican: Which is searched more?"
description: "Which is more popular in search, Columbia or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-vs-pelican"
publisher: "Brandwave"
---

# Columbia vs Pelican: Which is searched more?

Which is more popular in search, Columbia or Pelican? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and Pelican
- **Competitive set**: Backpack cooler brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Columbia Share of Search**: 12.9%
- **Pelican Share of Search**: —

## Which is more popular in search, Columbia or Pelican?

- Columbia and Pelican do not both have a measured month among backpack cooler brands worldwide yet.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide moved from 13.9% to 12.9%, and its estimated monthly branded searches moved from 366K to 246K.

## How did search popularity change for backpack cooler brands worldwide in September 2026?

- In September 2026, Columbia overtook Coleman to rank 4th among backpack cooler brands worldwide, with 12.9% estimated Share of Search.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Pelican estimated searches | Pelican Share of Search | Pelican rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 366K | 13.9% | 4 | — | — | — |
| Nov 2025 | 752K | 19.4% | 2 | — | — | — |
| Dec 2025 | 697K | 18.3% | 3 | — | — | — |
| Jan 2026 | 467K | 16.5% | 4 | — | — | — |
| Feb 2026 | 300K | 15.6% | 4 | — | — | — |
| Mar 2026 | 221K | 12.6% | 5 | — | — | — |
| Apr 2026 | 201K | 12.1% | 4 | — | — | — |
| May 2026 | 185K | 11.4% | 4 | — | — | — |
| Jun 2026 | 171K | 10.6% | 4 | — | — | — |
| Jul 2026 | 171K | 10% | 4 | — | — | — |
| Aug 2026 | 210K | 10.7% | 5 | — | — | — |
| Sep 2026 | 246K | 12.9% | 4 | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search terms “columbia jacket”, “columbia nz” and “columbia sportswear”, summed into one figure.
- **Pelican**: Measured on the search terms “pelican backpack cooler”, “pelican case”, “pelican cooler”, “pelican cooler box” and “pelican laptop case”, summed into one figure.

- [Columbia profile](/demand/global-en/brands/columbia)
- [Pelican profile](/demand/global-en/brands/pelican)
- [All backpack cooler brands worldwide](/demand/global-en/categories/backpack-cooler-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Columbia or Pelican?

Columbia and Pelican do not both have a measured month among backpack cooler brands worldwide yet.

## Cite this page

Brandwave. "Columbia vs Pelican: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/columbia-vs-pelican

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-vs-pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.