---
title: "Columbia vs Merrell: Which is more popular by branded search?"
description: "Which is more popular in search, Columbia or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-vs-merrell"
publisher: "Brandwave"
---

# Columbia vs Merrell: Which is more popular by branded search?

Which is more popular in search, Columbia or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and Merrell
- **Competitive set**: Hiking boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Columbia Share of Search**: 0.1%
- **Merrell Share of Search**: 78.9%

## Which is more popular in search, Columbia or Merrell?

- In August 2026, Merrell had more branded searches than Columbia among hiking boots worldwide. Merrell was estimated to have 691K branded searches compared to Columbia’s 880, and held a 78.9% Share of Search versus Columbia’s 0.1%.
- Merrell was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among hiking boots worldwide moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 480 to 880.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking boots worldwide moved from 83.6% to 78.9%, and its estimated monthly branded searches moved from 662K to 691K.

## How did search popularity change for hiking boots worldwide in August 2026?

- Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Merrell estimated searches | Merrell Share of Search | Merrell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 0.06% | 6 | 662K | 83.6% | 1 |
| Nov 2025 | 1K | 0.11% | 5 | 775K | 85.6% | 1 |
| Dec 2025 | 590 | 0.08% | 5 | 658K | 83.7% | 1 |
| Jan 2026 | 720 | 0.09% | 5 | 679K | 81.6% | 1 |
| Feb 2026 | 480 | 0.07% | 6 | 568K | 82.1% | 1 |
| Mar 2026 | 720 | 0.08% | 5 | 707K | 82.9% | 1 |
| Apr 2026 | 720 | 0.09% | 5 | 694K | 82.9% | 1 |
| May 2026 | 720 | 0.08% | 5 | 724K | 81.7% | 1 |
| Jun 2026 | 720 | 0.07% | 5 | 793K | 81.9% | 1 |
| Jul 2026 | 880 | 0.1% | 5 | 691K | 79.2% | 1 |
| Aug 2026 | 880 | 0.1% | 5 | 691K | 78.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search term “columbia nz”.
- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell com”, “merrell hiking boots” and “merrell moab”, summed into one figure.

- [Columbia profile](/demand/global-en/brands/columbia)
- [Merrell profile](/demand/global-en/brands/merrell)
- [All hiking boots worldwide](/demand/global-en/categories/hiking-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Columbia or Merrell?

In August 2026, Merrell had more branded searches than Columbia among hiking boots worldwide. Merrell was estimated to have 691K branded searches compared to Columbia’s 880, and held a 78.9% Share of Search versus Columbia’s 0.1%.

## Cite this page

Brandwave. "Columbia vs Merrell: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/columbia-vs-merrell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-vs-merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.