---
title: "Columbia vs Mammut: Which is searched more?"
description: "Which is more popular in search, Columbia or Mammut? Compare estimated monthly branded-search demand and Share of Search inside the Softshell jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-vs-mammut"
publisher: "Brandwave"
---

# Columbia vs Mammut: Which is searched more?

Which is more popular in search, Columbia or Mammut? Compare estimated monthly branded-search demand and Share of Search inside the Softshell jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and Mammut
- **Competitive set**: Softshell jacket brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Columbia Share of Search**: 34.6%
- **Mammut Share of Search**: 1.9%

## Which is more popular in search, Columbia or Mammut?

- In September 2026, Columbia had more branded searches than Mammut among softshell jacket brands worldwide. Columbia was estimated to have 245K branded searches compared to Mammut’s 13.4K, and held a 34.6% Share of Search versus Mammut’s 1.9%.
- Columbia was ahead of Mammut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among softshell jacket brands worldwide moved from 30.4% to 34.6%, and its estimated monthly branded searches moved from 366K to 245K.
- Across the 12 months ending September 2026, Mammut’s estimated Share of Search among softshell jacket brands worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 16.7K to 13.4K.

## How did search popularity change for softshell jacket brands worldwide in September 2026?

- In September 2026, Columbia lost estimated Share of Search among softshell jacket brands worldwide, from 44.9% to 34.6%.
- Estimated monthly branded searches for Mammut worldwide fell 19.8% over 12 measured months, from 16.7K to 13.4K in September 2026.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Mammut estimated searches | Mammut Share of Search | Mammut rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 366K | 30.4% | 2 | 16.7K | 1.4% | 3 |
| Nov 2025 | 751K | 33% | 2 | 23.8K | 1% | 3 |
| Dec 2025 | 696K | 31.4% | 2 | 19.4K | 0.88% | 3 |
| Jan 2026 | 466K | 35.6% | 2 | 19.7K | 1.5% | 3 |
| Feb 2026 | 300K | 39.1% | 2 | 16.4K | 2.1% | 3 |
| Mar 2026 | 220K | 41.3% | 2 | 11.5K | 2.2% | 3 |
| Apr 2026 | 201K | 48.6% | 2 | 11.2K | 2.7% | 3 |
| May 2026 | 184K | 51.4% | 1 | 9K | 2.5% | 3 |
| Jun 2026 | 171K | 49.5% | 1 | 8.8K | 2.6% | 3 |
| Jul 2026 | 171K | 49.5% | 1 | 8.8K | 2.6% | 3 |
| Aug 2026 | 209K | 44.9% | 2 | 10.9K | 2.3% | 3 |
| Sep 2026 | 245K | 34.6% | 2 | 13.4K | 1.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and Mammut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.
- **Mammut**: Measured on the search terms “mammut jacket” and “mammut softshell”, summed into one figure.

- [Columbia profile](/demand/global-en/brands/columbia)
- [Mammut profile](/demand/global-en/brands/mammut)
- [All softshell jacket brands worldwide](/demand/global-en/categories/softshell-jacket-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Columbia or Mammut?

In September 2026, Columbia had more branded searches than Mammut among softshell jacket brands worldwide. Columbia was estimated to have 245K branded searches compared to Mammut’s 13.4K, and held a 34.6% Share of Search versus Mammut’s 1.9%.

## Cite this page

Brandwave. "Columbia vs Mammut: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/columbia-vs-mammut

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-vs-mammut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.