---
title: "Columbia vs Macpac: Which is searched more?"
description: "Which is more popular in search, Columbia or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-vs-macpac"
publisher: "Brandwave"
---

# Columbia vs Macpac: Which is searched more?

Which is more popular in search, Columbia or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and Macpac
- **Competitive set**: Outdoor clothing brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Columbia Share of Search**: 2.4%
- **Macpac Share of Search**: 1.3%

## Which is more popular in search, Columbia or Macpac?

- In September 2026, Columbia had more branded searches than Macpac among outdoor clothing brands worldwide. Columbia was estimated to have 245K branded searches compared to Macpac’s 135K, and held a 2.4% Share of Search versus Macpac’s 1.3%.
- The lead changed hands 2 times in the 12 months ending September 2026: Macpac took it in April 2026, Columbia took it in August 2026.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among outdoor clothing brands worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 366K to 245K.
- Across the 12 months ending September 2026, Macpac’s estimated Share of Search among outdoor clothing brands worldwide moved from 0.9% to 1.3%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for outdoor clothing brands worldwide in September 2026?

- Macpac’s estimated Share of Search among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.
- Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Macpac estimated searches | Macpac Share of Search | Macpac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 366K | 2.4% | 5 | 135K | 0.9% | 7 |
| Nov 2025 | 751K | 3.3% | 5 | 201K | 0.9% | 7 |
| Dec 2025 | 696K | 3.6% | 5 | 201K | 1% | 7 |
| Jan 2026 | 466K | 2.8% | 5 | 165K | 0.99% | 7 |
| Feb 2026 | 300K | 2.5% | 6 | 135K | 1.1% | 7 |
| Mar 2026 | 220K | 2.1% | 6 | 165K | 1.6% | 7 |
| Apr 2026 | 201K | 2.4% | 7 | 201K | 2.4% | 6 |
| May 2026 | 184K | 2% | 7 | 201K | 2.2% | 6 |
| Jun 2026 | 171K | 2% | 7 | 246K | 2.8% | 6 |
| Jul 2026 | 171K | 1.9% | 7 | 201K | 2.2% | 6 |
| Aug 2026 | 209K | 2.1% | 6 | 165K | 1.7% | 7 |
| Sep 2026 | 245K | 2.4% | 6 | 135K | 1.3% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.
- **Macpac**: Measured on the search term “macpac”.

- [Columbia profile](/demand/global-en/brands/columbia)
- [Macpac profile](/demand/global-en/brands/macpac)
- [All outdoor clothing brands worldwide](/demand/global-en/categories/outdoor-clothing-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Columbia or Macpac?

In September 2026, Columbia had more branded searches than Macpac among outdoor clothing brands worldwide. Columbia was estimated to have 245K branded searches compared to Macpac’s 135K, and held a 2.4% Share of Search versus Macpac’s 1.3%.

## Cite this page

Brandwave. "Columbia vs Macpac: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/columbia-vs-macpac

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.