--- title: "Columbia University vs Duke University: Which is more popular by branded search?" description: "Which is more popular in search, Columbia University or Duke University? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/columbia-university-vs-duke-university" publisher: "Brandwave" --- # Columbia University vs Duke University: Which is more popular by branded search? Which is more popular in search, Columbia University or Duke University? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Columbia University and Duke University - **Competitive set**: Globally sought US universities - **Market**: Global - **Month measured**: Aug 2026 - **Columbia University Share of Search**: 8.1% - **Duke University Share of Search**: 3.6% ## Which is more popular in search, Columbia University or Duke University? - In August 2026, Columbia University had more branded searches than Duke University among globally sought US universities worldwide. Columbia University was estimated to have 673K branded searches compared to Duke University’s 301K, and held an 8.1% Share of Search versus Duke University’s 3.6%. - Columbia University was ahead of Duke University in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Columbia University’s estimated Share of Search among globally sought US universities worldwide moved from 7.2% to 8.1%, and its estimated monthly branded searches held steady at 673K. - Across the 11 months ending August 2026, Duke University’s estimated Share of Search among globally sought US universities worldwide moved from 3.9% to 3.6%, and its estimated monthly branded searches moved from 368K to 301K. ## How did search popularity change for globally sought US universities worldwide in August 2026? - In August 2026, Princeton University overtook Duke University to rank 8th among globally sought US universities worldwide, at 4.4%. - Estimated monthly branded searches for Duke University worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## Month by month | Month | Columbia University estimated searches | Columbia University Share of Search | Columbia University rank | Duke University estimated searches | Duke University Share of Search | Duke University rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 7.2% | 4 | 368K | 3.9% | 10 | | Nov 2025 | 673K | 8.2% | 4 | 301K | 3.7% | 12 | | Dec 2025 | 673K | 4% | 4 | 368K | 2.2% | 9 | | Jan 2026 | 550K | 6.7% | 5 | 301K | 3.7% | 12 | | Feb 2026 | 550K | 7.4% | 4 | 301K | 4% | 11 | | Mar 2026 | 673K | 7.2% | 4 | 450K | 4.8% | 7 | | Apr 2026 | 673K | 7.4% | 4 | 368K | 4.1% | 11 | | May 2026 | 673K | 7.8% | 4 | 301K | 3.5% | 13 | | Jun 2026 | 550K | 7.6% | 3 | 246K | 3.4% | 14 | | Jul 2026 | 550K | 8.1% | 3 | 246K | 3.6% | 12 | | Aug 2026 | 673K | 8.1% | 3 | 301K | 3.6% | 13 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Columbia University’s and Duke University’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Columbia University**: Measured on the search terms “columbia university” and “columbia university nyc”, summed into one figure. - **Duke University**: Measured on the search term “duke university”. - [Columbia University profile](/demand/global-en/brands/columbia-university) - [Duke University profile](/demand/global-en/brands/duke-university) - [All globally sought US universities worldwide](/demand/global-en/categories/globally-sought-us-universities): The set both shares are measured inside, 17 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Columbia University or Duke University? In August 2026, Columbia University had more branded searches than Duke University among globally sought US universities worldwide. Columbia University was estimated to have 673K branded searches compared to Duke University’s 301K, and held an 8.1% Share of Search versus Duke University’s 3.6%. ## Cite this page Brandwave. "Columbia University vs Duke University: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/columbia-university-vs-duke-university This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/columbia-university-vs-duke-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.