--- title: "ColourPop vs Maybelline: Which is searched more?" description: "Is ColourPop or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/colourpop-vs-maybelline" publisher: "Brandwave" --- # ColourPop vs Maybelline: Which is searched more? Is ColourPop or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ColourPop and Maybelline - **Competitive set**: Makeup and cosmetics brands - **Market**: Global - **Month measured**: Sep 2026 - **ColourPop Share of Search**: 2.2% - **Maybelline Share of Search**: 9% ## Is ColourPop or Maybelline more popular in search? - In September 2026, Maybelline had more branded searches than ColourPop among makeup and cosmetics brands worldwide. Maybelline had about 823,000 branded searches, while ColourPop had 201,000. Maybelline made up 9% of all makeup and cosmetics brand searches we track, and ColourPop accounted for 2.2%. - Maybelline was ahead of ColourPop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ColourPop’s share of searches among makeup and cosmetics brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, Maybelline’s share of searches among makeup and cosmetics brands worldwide moved from 8.7% to 9%, and its estimated monthly branded searches moved from 1M to 823K. ## Top makeup and cosmetics brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ColourPop did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | e.l.f. Cosmetics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rare Beauty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MAC | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Charlotte Tilbury | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | NARS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Clinique | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | NYX Professional Makeup | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Makeup by Mario | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Estée Lauder | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarte | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Too Faced | 14th | 1 of 3 | 0 of 2 | 1 of 5 | | Hourglass | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Benefit Cosmetics | 16th | 1 of 3 | 0 of 2 | 1 of 5 | | Essence | 17th | 0 of 3 | 1 of 2 | 1 of 5 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ColourPop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kylie Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milk Makeup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CoverGirl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rimmel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revolution Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup and cosmetics brands - Asked ChatGPT "Which makeup and cosmetics brand should I buy?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. L'Oréal Paris, 4. Fenty Beauty, 5. Rare Beauty - Asked ChatGPT "What are the best makeup and cosmetics brands?": 1. Charlotte Tilbury, 2. Fenty Beauty, 3. NARS, 4. MAC, 5. Rare Beauty, 6. e.l.f. Cosmetics, 7. Maybelline, 8. Estée Lauder, 9. Clinique, 10. Tarte, 11. Too Faced, 12. Benefit Cosmetics, 13. Makeup by Mario, 14. NYX Professional Makeup, 15. L'Oréal Paris - Asked ChatGPT "What's the best makeup and cosmetics brand for everyday wear?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. Rare Beauty, 4. Clinique, 5. NARS - Searched Google, AI Overview "makeup brands": 1. e.l.f. Cosmetics, 2. Maybelline, 3. NYX Professional Makeup, 4. MAC, 5. Charlotte Tilbury, 6. Rare Beauty, 7. Fenty Beauty - Searched Google, AI Overview "cosmetics brands": 1. MAC, 2. Charlotte Tilbury, 3. Rare Beauty, 4. Makeup by Mario, 5. Fenty Beauty, 6. Hourglass, 7. Essence Not named in any answer: Huda Beauty, Morphe, Bobbi Brown, ColourPop, Revlon, Kylie Cosmetics, Kosas, Milk Makeup, CoverGirl, Rimmel and Revolution Beauty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide. - Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Month by month | Month | ColourPop estimated searches | ColourPop Share of Search | ColourPop rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 2.1% | 14 | 1M | 8.7% | 4 | | Nov 2025 | 301K | 1.6% | 15 | 1M | 5.2% | 7 | | Dec 2025 | 301K | 2.2% | 12 | 1M | 7.3% | 5 | | Jan 2026 | 301K | 2.6% | 13 | 823K | 7.1% | 6 | | Feb 2026 | 201K | 2.1% | 14 | 823K | 8.6% | 4 | | Mar 2026 | 246K | 2.4% | 15 | 823K | 7.9% | 4 | | Apr 2026 | 201K | 2.1% | 14 | 823K | 8.8% | 4 | | May 2026 | 201K | 2% | 16 | 823K | 8.3% | 4 | | Jun 2026 | 201K | 2.3% | 15 | 823K | 9.5% | 3 | | Jul 2026 | 246K | 2.7% | 12 | 823K | 8.9% | 3 | | Aug 2026 | 201K | 2.2% | 15 | 823K | 8.8% | 4 | | Sep 2026 | 201K | 2.2% | 15 | 823K | 9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ColourPop’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ColourPop**: Measured on the search term “colourpop”. - **Maybelline**: Measured on the search term “maybelline”. - [ColourPop profile](/demand/global-en/brands/colourpop) - [Maybelline profile](/demand/global-en/brands/maybelline) - [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 28 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ColourPop or Maybelline more popular in search? In September 2026, Maybelline had more branded searches than ColourPop among makeup and cosmetics brands worldwide. Maybelline had about 823,000 branded searches, while ColourPop had 201,000. Maybelline made up 9% of all makeup and cosmetics brand searches we track, and ColourPop accounted for 2.2%. ## Cite this page Brandwave. "ColourPop vs Maybelline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/colourpop-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colourpop-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.