--- title: "ColourPop vs e.l.f.: Which is searched more?" description: "Is ColourPop or e.l.f. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/colourpop-vs-elf" publisher: "Brandwave" --- # ColourPop vs e.l.f.: Which is searched more? Is ColourPop or e.l.f. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ColourPop and e.l.f. - **Competitive set**: Eyeshadow palette brands - **Market**: Global - **Month measured**: Sep 2026 - **ColourPop Share of Search**: 6.4% - **e.l.f. Share of Search**: 5.3% ## Is ColourPop or e.l.f. more popular in search? - In September 2026, ColourPop had more branded searches than e.l.f. among eyeshadow palette brands worldwide. ColourPop had about 201,000 branded searches, while e.l.f. had 165,000. ColourPop made up 6.4% of all eyeshadow palette brand searches we track, and e.l.f. accounted for 5.3%. - ColourPop was ahead of e.l.f. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ColourPop’s share of searches among eyeshadow palette brands worldwide moved from 6.5% to 6.4%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, e.l.f.’s share of searches among eyeshadow palette brands worldwide held steady at 5.3%, and its estimated monthly branded searches moved from 201K to 165K. ## Top eyeshadow palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ColourPop was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. e.l.f. was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ColourPop was listed before e.l.f. in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anastasia Beverly Hills | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Natasha Denona | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | ColourPop | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | e.l.f. | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Huda Beauty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | MAC | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow palette brands - Asked ChatGPT "Which eyeshadow palette brand should I buy?": 1. Anastasia Beverly Hills, 2. ColourPop, 3. Natasha Denona, 4. e.l.f. - Asked ChatGPT "What are the best eyeshadow palette brands?": 1. Natasha Denona, 2. Huda Beauty, 3. Anastasia Beverly Hills, 4. ColourPop, 5. MAC, 6. e.l.f. - Asked ChatGPT "What's the best eyeshadow palette brand for everyday makeup?": 1. e.l.f., 2. Anastasia Beverly Hills - Searched Google, AI Overview "neutral eyeshadow palette": 1. e.l.f., 2. ColourPop, 3. Anastasia Beverly Hills, 4. Natasha Denona - Searched Google, AI Overview "pigmented eyeshadow palette": 1. Natasha Denona, 2. Anastasia Beverly Hills, 3. ColourPop Not named in any answer: Charlotte Tilbury and Bobbi Brown. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow palette brands worldwide in September 2026? - Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | ColourPop estimated searches | ColourPop Share of Search | ColourPop rank | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 6.5% | 5 | 201K | 5.3% | 6 | | Nov 2025 | 301K | 3.4% | 5 | 201K | 2.2% | 7 | | Dec 2025 | 301K | 6% | 4 | 201K | 4% | 6 | | Jan 2026 | 301K | 7.7% | 4 | 165K | 4.2% | 6 | | Feb 2026 | 201K | 6.8% | 4 | 135K | 4.6% | 6 | | Mar 2026 | 246K | 7.7% | 4 | 165K | 5.2% | 6 | | Apr 2026 | 201K | 7.1% | 4 | 165K | 5.9% | 6 | | May 2026 | 201K | 7.1% | 4 | 201K | 7.1% | 5 | | Jun 2026 | 201K | 7.6% | 4 | 165K | 6.3% | 5 | | Jul 2026 | 246K | 7.8% | 4 | 165K | 5.3% | 6 | | Aug 2026 | 201K | 6.2% | 4 | 165K | 5.1% | 6 | | Sep 2026 | 201K | 6.4% | 4 | 165K | 5.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ColourPop’s and e.l.f.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ColourPop**: Measured on the search term “colourpop”. - **e.l.f.**: Measured on the search term “elf cosmetics”. - [ColourPop profile](/demand/global-en/brands/colourpop) - [e.l.f. profile](/demand/global-en/brands/elf) - [All eyeshadow palette brands worldwide](/demand/global-en/categories/eyeshadow-palette-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ColourPop or e.l.f. more popular in search? In September 2026, ColourPop had more branded searches than e.l.f. among eyeshadow palette brands worldwide. ColourPop had about 201,000 branded searches, while e.l.f. had 165,000. ColourPop made up 6.4% of all eyeshadow palette brand searches we track, and e.l.f. accounted for 5.3%. ## Cite this page Brandwave. "ColourPop vs e.l.f.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/colourpop-vs-elf This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colourpop-vs-elf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.