--- title: "ColourPop vs e.l.f. Cosmetics: Which is searched more?" description: "Which is more popular in search, ColourPop or e.l.f. Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/colourpop-vs-e-l-f-cosmetics" publisher: "Brandwave" --- # ColourPop vs e.l.f. Cosmetics: Which is searched more? Which is more popular in search, ColourPop or e.l.f. Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ColourPop and e.l.f. Cosmetics - **Competitive set**: Makeup and cosmetics brands - **Market**: Global - **Month measured**: Sep 2026 - **ColourPop Share of Search**: 2.5% - **e.l.f. Cosmetics Share of Search**: 2.1% ## Which is more popular in search, ColourPop or e.l.f. Cosmetics? - In September 2026, ColourPop had more branded searches than e.l.f. Cosmetics among makeup and cosmetics brands worldwide. ColourPop was estimated to have 201K branded searches compared to e.l.f. Cosmetics’ 165K, and held a 2.5% Share of Search versus e.l.f. Cosmetics’ 2.1%. - ColourPop was ahead of e.l.f. Cosmetics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ColourPop’s estimated Share of Search among makeup and cosmetics brands worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, e.l.f. Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 2% to 2.1%, and its estimated monthly branded searches moved from 201K to 165K. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | ColourPop estimated searches | ColourPop Share of Search | ColourPop rank | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 2.5% | 12 | 201K | 2% | 15 | | Nov 2025 | 301K | 1.8% | 13 | 201K | 1.2% | 17 | | Dec 2025 | 301K | 2.5% | 10 | 201K | 1.7% | 17 | | Jan 2026 | 301K | 3% | 11 | 165K | 1.7% | 17 | | Feb 2026 | 201K | 2.4% | 12 | 135K | 1.6% | 16 | | Mar 2026 | 246K | 2.8% | 13 | 165K | 1.9% | 16 | | Apr 2026 | 201K | 2.6% | 12 | 165K | 2.1% | 15 | | May 2026 | 201K | 2.4% | 14 | 201K | 2.4% | 15 | | Jun 2026 | 201K | 2.8% | 13 | 165K | 2.3% | 15 | | Jul 2026 | 246K | 3.1% | 10 | 165K | 2.1% | 15 | | Aug 2026 | 201K | 2.5% | 13 | 165K | 2.1% | 15 | | Sep 2026 | 201K | 2.5% | 13 | 165K | 2.1% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using ColourPop’s and e.l.f. Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ColourPop**: Measured on the search term “colourpop”. - **e.l.f. Cosmetics**: Measured on the search term “e l f cosmetics”. - [ColourPop profile](/demand/global-en/brands/colourpop) - [e.l.f. Cosmetics profile](/demand/global-en/brands/e-l-f-cosmetics) - [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ColourPop or e.l.f. Cosmetics? In September 2026, ColourPop had more branded searches than e.l.f. Cosmetics among makeup and cosmetics brands worldwide. ColourPop was estimated to have 201K branded searches compared to e.l.f. Cosmetics’ 165K, and held a 2.5% Share of Search versus e.l.f. Cosmetics’ 2.1%. ## Cite this page Brandwave. "ColourPop vs e.l.f. Cosmetics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/colourpop-vs-e-l-f-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colourpop-vs-e-l-f-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.