--- title: "Color Wow vs Pureology: Which is searched more?" description: "Is Color Wow or Pureology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/color-wow-vs-pureology" publisher: "Brandwave" --- # Color Wow vs Pureology: Which is searched more? Is Color Wow or Pureology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Color Wow and Pureology - **Competitive set**: Professional haircare and styling brands - **Market**: Global - **Month measured**: Sep 2026 - **Color Wow Share of Search**: 2.8% - **Pureology Share of Search**: 1.5% ## Is Color Wow or Pureology more popular in search? - In September 2026, Color Wow had more branded searches than Pureology among professional haircare and styling brands worldwide. Color Wow had about 110,000 branded searches, while Pureology had 60,500. Color Wow made up 2.8% of all professional haircare and styling brand searches we track, and Pureology accounted for 1.5%. - Color Wow was ahead of Pureology in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Color Wow’s share of searches among professional haircare and styling brands worldwide held steady at 2.8%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Pureology’s share of searches among professional haircare and styling brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 60.5K. ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pureology appeared in all four answers. Color Wow was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pureology was listed before Color Wow in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Redken | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Olaplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oribe | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Pureology | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | K18 | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Moroccanoil | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Color Wow | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Kevin.Murphy | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | ghd | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Color Wow - Asked ChatGPT "What are the best professional haircare and styling brands?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Oribe, 6. Color Wow, 7. ghd, 8. Moroccanoil, 9. K18 - Asked ChatGPT "What's the best professional haircare and styling brand for salon-quality hair care?": 1. Kérastase, 2. Redken, 3. Oribe, 4. Olaplex, 5. Pureology - Searched Google, AI Overview "professional haircare brands": 1. Oribe, 2. Olaplex, 3. K18, 4. Moroccanoil, 5. Kevin.Murphy, 6. Redken, 7. Kérastase, 8. Pureology Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for professional haircare and styling brands worldwide in September 2026? Neither Color Wow nor Pureology moved beyond provider rounding among professional haircare and styling brands in Sep 2026. ## Month by month | Month | Color Wow estimated searches | Color Wow Share of Search | Color Wow rank | Pureology estimated searches | Pureology Share of Search | Pureology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 2.8% | 7 | 60.5K | 1.5% | 9 | | Nov 2025 | 135K | 2.4% | 7 | 90.5K | 1.6% | 9 | | Dec 2025 | 135K | 2.8% | 7 | 74K | 1.6% | 9 | | Jan 2026 | 110K | 2.6% | 7 | 74K | 1.7% | 9 | | Feb 2026 | 90.5K | 2.5% | 7 | 60.5K | 1.7% | 9 | | Mar 2026 | 90.5K | 2.1% | 8 | 60.5K | 1.4% | 9 | | Apr 2026 | 74K | 2% | 8 | 60.5K | 1.7% | 9 | | May 2026 | 74K | 1.9% | 8 | 60.5K | 1.6% | 9 | | Jun 2026 | 90.5K | 2.6% | 7 | 60.5K | 1.7% | 9 | | Jul 2026 | 90.5K | 2.2% | 8 | 60.5K | 1.5% | 9 | | Aug 2026 | 90.5K | 2.3% | 7 | 60.5K | 1.5% | 9 | | Sep 2026 | 110K | 2.8% | 7 | 60.5K | 1.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Color Wow’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Color Wow**: Measured on the search term “color wow”. - **Pureology**: Measured on the search term “pureology”. - [Color Wow profile](/demand/global-en/brands/color-wow) - [Pureology profile](/demand/global-en/brands/pureology) - [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Color Wow or Pureology more popular in search? In September 2026, Color Wow had more branded searches than Pureology among professional haircare and styling brands worldwide. Color Wow had about 110,000 branded searches, while Pureology had 60,500. Color Wow made up 2.8% of all professional haircare and styling brand searches we track, and Pureology accounted for 1.5%. ## Cite this page Brandwave. "Color Wow vs Pureology: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/color-wow-vs-pureology This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/color-wow-vs-pureology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.