--- title: "Color Wow vs Moroccanoil: Which is searched more?" description: "Is Color Wow or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/color-wow-vs-moroccanoil" publisher: "Brandwave" --- # Color Wow vs Moroccanoil: Which is searched more? Is Color Wow or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Color Wow and Moroccanoil - **Competitive set**: Professional haircare and styling brands - **Market**: Global - **Month measured**: Sep 2026 - **Color Wow Share of Search**: 2.8% - **Moroccanoil Share of Search**: 9.4% ## Is Color Wow or Moroccanoil more popular in search? - In September 2026, Moroccanoil had more branded searches than Color Wow among professional haircare and styling brands worldwide. Moroccanoil had about 368,000 branded searches, while Color Wow had 110,000. Moroccanoil made up 9.4% of all professional haircare and styling brand searches we track, and Color Wow accounted for 2.8%. - Moroccanoil was ahead of Color Wow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Color Wow’s share of searches among professional haircare and styling brands worldwide held steady at 2.8%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among professional haircare and styling brands worldwide moved from 11.4% to 9.4%, and its estimated monthly branded searches moved from 450K to 368K. ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Color Wow was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Moroccanoil was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Color Wow was listed before Moroccanoil in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Redken | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Olaplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oribe | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Pureology | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | K18 | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Moroccanoil | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Color Wow | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Kevin.Murphy | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | ghd | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Color Wow - Asked ChatGPT "What are the best professional haircare and styling brands?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Oribe, 6. Color Wow, 7. ghd, 8. Moroccanoil, 9. K18 - Asked ChatGPT "What's the best professional haircare and styling brand for salon-quality hair care?": 1. Kérastase, 2. Redken, 3. Oribe, 4. Olaplex, 5. Pureology - Searched Google, AI Overview "professional haircare brands": 1. Oribe, 2. Olaplex, 3. K18, 4. Moroccanoil, 5. Kevin.Murphy, 6. Redken, 7. Kérastase, 8. Pureology Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for professional haircare and styling brands worldwide in September 2026? - In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 11.4% of the searches. - In September 2026, Moroccanoil lost share of searches among professional haircare and styling brands worldwide, from 11.5% to 9.4%. ## Month by month | Month | Color Wow estimated searches | Color Wow Share of Search | Color Wow rank | Moroccanoil estimated searches | Moroccanoil Share of Search | Moroccanoil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 2.8% | 7 | 450K | 11.4% | 4 | | Nov 2025 | 135K | 2.4% | 7 | 550K | 9.9% | 4 | | Dec 2025 | 135K | 2.8% | 7 | 550K | 11.6% | 4 | | Jan 2026 | 110K | 2.6% | 7 | 450K | 10.6% | 4 | | Feb 2026 | 90.5K | 2.5% | 7 | 368K | 10.3% | 4 | | Mar 2026 | 90.5K | 2.1% | 8 | 450K | 10.7% | 4 | | Apr 2026 | 74K | 2% | 8 | 368K | 10.1% | 4 | | May 2026 | 74K | 1.9% | 8 | 550K | 14.4% | 3 | | Jun 2026 | 90.5K | 2.6% | 7 | 368K | 10.5% | 4 | | Jul 2026 | 90.5K | 2.2% | 8 | 368K | 9.1% | 4 | | Aug 2026 | 90.5K | 2.3% | 7 | 450K | 11.5% | 3 | | Sep 2026 | 110K | 2.8% | 7 | 368K | 9.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Color Wow’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Color Wow**: Measured on the search term “color wow”. - **Moroccanoil**: Measured on the search term “moroccanoil”. - [Color Wow profile](/demand/global-en/brands/color-wow) - [Moroccanoil profile](/demand/global-en/brands/moroccanoil) - [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Color Wow or Moroccanoil more popular in search? In September 2026, Moroccanoil had more branded searches than Color Wow among professional haircare and styling brands worldwide. Moroccanoil had about 368,000 branded searches, while Color Wow had 110,000. Moroccanoil made up 9.4% of all professional haircare and styling brand searches we track, and Color Wow accounted for 2.8%. ## Cite this page Brandwave. "Color Wow vs Moroccanoil: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/color-wow-vs-moroccanoil This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/color-wow-vs-moroccanoil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.