--- title: "Color Wow vs Kevin.Murphy: Which is searched more?" description: "Is Color Wow or Kevin.Murphy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/color-wow-vs-kevin-murphy" publisher: "Brandwave" --- # Color Wow vs Kevin.Murphy: Which is searched more? Is Color Wow or Kevin.Murphy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Color Wow and Kevin.Murphy - **Competitive set**: Professional haircare and styling brands - **Market**: Global - **Month measured**: Sep 2026 - **Color Wow Share of Search**: 2.8% - **Kevin.Murphy Share of Search**: 3.4% ## Is Color Wow or Kevin.Murphy more popular in search? - In September 2026, Kevin.Murphy had more branded searches than Color Wow among professional haircare and styling brands worldwide. Kevin.Murphy had about 135,000 branded searches, while Color Wow had 110,000. Kevin.Murphy made up 3.4% of all professional haircare and styling brand searches we track, and Color Wow accounted for 2.8%. - Kevin.Murphy was ahead of Color Wow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Color Wow’s share of searches among professional haircare and styling brands worldwide held steady at 2.8%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Kevin.Murphy’s share of searches among professional haircare and styling brands worldwide moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 165K to 135K. ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Color Wow was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kevin.Murphy was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Color Wow was listed before Kevin.Murphy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Redken | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Olaplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oribe | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Pureology | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | K18 | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Moroccanoil | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Color Wow | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Kevin.Murphy | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | ghd | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Color Wow - Asked ChatGPT "What are the best professional haircare and styling brands?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Oribe, 6. Color Wow, 7. ghd, 8. Moroccanoil, 9. K18 - Asked ChatGPT "What's the best professional haircare and styling brand for salon-quality hair care?": 1. Kérastase, 2. Redken, 3. Oribe, 4. Olaplex, 5. Pureology - Searched Google, AI Overview "professional haircare brands": 1. Oribe, 2. Olaplex, 3. K18, 4. Moroccanoil, 5. Kevin.Murphy, 6. Redken, 7. Kérastase, 8. Pureology Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for professional haircare and styling brands worldwide in September 2026? - Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Color Wow estimated searches | Color Wow Share of Search | Color Wow rank | Kevin.Murphy estimated searches | Kevin.Murphy Share of Search | Kevin.Murphy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 2.8% | 7 | 165K | 4.2% | 6 | | Nov 2025 | 135K | 2.4% | 7 | 201K | 3.6% | 6 | | Dec 2025 | 135K | 2.8% | 7 | 165K | 3.5% | 6 | | Jan 2026 | 110K | 2.6% | 7 | 165K | 3.9% | 6 | | Feb 2026 | 90.5K | 2.5% | 7 | 135K | 3.8% | 6 | | Mar 2026 | 90.5K | 2.1% | 8 | 165K | 3.9% | 6 | | Apr 2026 | 74K | 2% | 8 | 165K | 4.5% | 6 | | May 2026 | 74K | 1.9% | 8 | 135K | 3.5% | 6 | | Jun 2026 | 90.5K | 2.6% | 7 | 135K | 3.9% | 6 | | Jul 2026 | 90.5K | 2.2% | 8 | 135K | 3.3% | 7 | | Aug 2026 | 90.5K | 2.3% | 7 | 135K | 3.4% | 6 | | Sep 2026 | 110K | 2.8% | 7 | 135K | 3.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Color Wow’s and Kevin.Murphy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Color Wow**: Measured on the search term “color wow”. - **Kevin.Murphy**: Measured on the search term “kevin murphy”. - [Color Wow profile](/demand/global-en/brands/color-wow) - [Kevin.Murphy profile](/demand/global-en/brands/kevin-murphy) - [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Color Wow or Kevin.Murphy more popular in search? In September 2026, Kevin.Murphy had more branded searches than Color Wow among professional haircare and styling brands worldwide. Kevin.Murphy had about 135,000 branded searches, while Color Wow had 110,000. Kevin.Murphy made up 3.4% of all professional haircare and styling brand searches we track, and Color Wow accounted for 2.8%. ## Cite this page Brandwave. "Color Wow vs Kevin.Murphy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/color-wow-vs-kevin-murphy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/color-wow-vs-kevin-murphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.