--- title: "COLLINS vs Siegel+Gale: Which is searched more?" description: "Is COLLINS or Siegel+Gale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/collins-agency-vs-siegel-gale" publisher: "Brandwave" --- # COLLINS vs Siegel+Gale: Which is searched more? Is COLLINS or Siegel+Gale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand strategy agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: COLLINS and Siegel+Gale - **Competitive set**: Brand strategy agencies - **Market**: Global - **Month measured**: Sep 2026 - **COLLINS Share of Search**: 1.7% - **Siegel+Gale Share of Search**: 2.4% ## Is COLLINS or Siegel+Gale more popular in search? - In September 2026, Siegel+Gale had more branded searches than COLLINS among brand strategy agencies worldwide. Siegel+Gale had about 1,720 branded searches, while COLLINS had 1,230. Siegel+Gale made up 2.4% of all brand strategy agency searches we track, and COLLINS accounted for 1.7%. - Siegel+Gale was ahead of COLLINS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, COLLINS’s share of searches among brand strategy agencies worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 1.1K to 1.2K. - Across the 12 months ending September 2026, Siegel+Gale’s share of searches among brand strategy agencies worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 2.6K to 1.7K. ## Top brand strategy agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Siegel+Gale was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. COLLINS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. COLLINS and Siegel+Gale were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Prophet | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Siegel+Gale | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wolff Olins | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | COLLINS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Landor | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Red Antler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Interbrand | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | FutureBrand | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Pentagram | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand strategy agencies - Asked ChatGPT "Which brand strategy agency should I hire?": 1. Prophet, 2. COLLINS, 3. Red Antler, 4. Siegel+Gale - Asked ChatGPT "What are the best brand strategy agencies?": 1. Prophet, 2. Wolff Olins, 3. Interbrand, 4. Landor, 5. Siegel+Gale, 6. COLLINS, 7. Red Antler, 8. FutureBrand, 9. Pentagram - Asked ChatGPT "What's the best brand strategy agency for a brand refresh?": 1. Wolff Olins, 2. Prophet, 3. COLLINS, 4. Interbrand, 5. Siegel+Gale - Searched Google, AI Overview "brand strategy agencies": 1. Siegel+Gale, 2. Landor, 3. Red Antler, 4. FutureBrand - Searched Google, AI Overview "brand positioning agency": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand strategy agencies worldwide in September 2026? - In September 2026, Siegel+Gale lost share of searches among brand strategy agencies worldwide, from 3.1% to 2.4%. ## Month by month | Month | COLLINS estimated searches | COLLINS Share of Search | COLLINS rank | Siegel+Gale estimated searches | Siegel+Gale Share of Search | Siegel+Gale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 1.3% | 8 | 2.6K | 3.1% | 7 | | Nov 2025 | 1.4K | 1.8% | 8 | 2.3K | 3% | 6 | | Dec 2025 | 1.2K | 1.7% | 8 | 2.6K | 3.6% | 6 | | Jan 2026 | 1.2K | 1.6% | 8 | 2.9K | 3.8% | 7 | | Feb 2026 | 1.3K | 1.9% | 8 | 2.9K | 4.2% | 7 | | Mar 2026 | 1.4K | 1.8% | 8 | 2.6K | 3.4% | 7 | | Apr 2026 | 1.1K | 1.5% | 8 | 2.5K | 3.3% | 7 | | May 2026 | 1.2K | 1.6% | 8 | 2.2K | 2.9% | 7 | | Jun 2026 | 1.1K | 1.5% | 8 | 2K | 2.8% | 7 | | Jul 2026 | 1.3K | 1.9% | 8 | 2K | 3% | 7 | | Aug 2026 | 1.2K | 1.8% | 8 | 2K | 3.1% | 7 | | Sep 2026 | 1.2K | 1.7% | 8 | 1.7K | 2.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using COLLINS’s and Siegel+Gale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **COLLINS**: Measured on the search terms “collins brand agency”, “collins design agency” and “wearecollins”, summed into one figure. - **Siegel+Gale**: Measured on the search terms “siegel & gale”, “siegel gale” and “siegelgale”, summed into one figure. - [COLLINS profile](/demand/global-en/brands/collins-agency) - [Siegel+Gale profile](/demand/global-en/brands/siegel-gale) - [All brand strategy agencies worldwide](/demand/global-en/categories/brand-strategy-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is COLLINS or Siegel+Gale more popular in search? In September 2026, Siegel+Gale had more branded searches than COLLINS among brand strategy agencies worldwide. Siegel+Gale had about 1,720 branded searches, while COLLINS had 1,230. Siegel+Gale made up 2.4% of all brand strategy agency searches we track, and COLLINS accounted for 1.7%. ## Cite this page Brandwave. "COLLINS vs Siegel+Gale: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/collins-agency-vs-siegel-gale This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/collins-agency-vs-siegel-gale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.