--- title: "Colliers vs JLL: Which is searched more?" description: "Is Colliers or JLL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/colliers-vs-jll" publisher: "Brandwave" --- # Colliers vs JLL: Which is searched more? Is Colliers or JLL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colliers and JLL - **Competitive set**: Commercial real estate agencies - **Market**: Global - **Month measured**: Sep 2026 - **Colliers Share of Search**: 12.2% - **JLL Share of Search**: 22.3% ## Is Colliers or JLL more popular in search? - In September 2026, JLL had more branded searches than Colliers among commercial real estate agencies worldwide. JLL had about 201,000 branded searches, while Colliers had 110,000. JLL made up 22.3% of all commercial real estate agency searches we track, and Colliers accounted for 12.2%. - JLL was ahead of Colliers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colliers’ share of searches among commercial real estate agencies worldwide moved from 10.8% to 12.2%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide moved from 19.8% to 22.3%, and its estimated monthly branded searches held steady at 201K. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Colliers and JLL were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. JLL was listed before Colliers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | JLL | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Cushman & Wakefield | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Colliers | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Newmark | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Savills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Knight Frank | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best commercial real estate agencies?": 1. CBRE, 2. Cushman & Wakefield, 3. JLL, 4. Colliers, 5. Newmark - Asked ChatGPT "What's the best commercial real estate agency for an office lease?": named none of the brands we track - Searched Google, AI Overview "best commercial real estate agency": 1. CBRE, 2. JLL, 3. Cushman & Wakefield, 4. Colliers, 5. Newmark Not named in any answer: Savills and Knight Frank. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for commercial real estate agencies worldwide in September 2026? - In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%. - In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%. ## Month by month | Month | Colliers estimated searches | Colliers Share of Search | Colliers rank | JLL estimated searches | JLL Share of Search | JLL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 10.8% | 4 | 201K | 19.8% | 2 | | Nov 2025 | 110K | 12.7% | 4 | 165K | 19.1% | 2 | | Dec 2025 | 90.5K | 12.2% | 4 | 165K | 22.3% | 2 | | Jan 2026 | 110K | 12.3% | 4 | 165K | 18.4% | 2 | | Feb 2026 | 110K | 12.7% | 4 | 165K | 19% | 2 | | Mar 2026 | 110K | 11.8% | 4 | 201K | 21.5% | 2 | | Apr 2026 | 110K | 12.3% | 4 | 165K | 18.4% | 2 | | May 2026 | 110K | 12.3% | 4 | 165K | 18.4% | 2 | | Jun 2026 | 110K | 12.3% | 4 | 165K | 18.4% | 2 | | Jul 2026 | 90.5K | 11.6% | 4 | 165K | 21.2% | 2 | | Aug 2026 | 110K | 13.8% | 4 | 165K | 20.6% | 2 | | Sep 2026 | 110K | 12.2% | 4 | 201K | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Colliers’ and JLL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colliers**: Measured on the search term “colliers”. - **JLL**: Measured on the search term “jll”. - [Colliers profile](/demand/global-en/brands/colliers) - [JLL profile](/demand/global-en/brands/jll) - [All commercial real estate agencies worldwide](/demand/global-en/categories/commercial-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colliers or JLL more popular in search? In September 2026, JLL had more branded searches than Colliers among commercial real estate agencies worldwide. JLL had about 201,000 branded searches, while Colliers had 110,000. JLL made up 22.3% of all commercial real estate agency searches we track, and Colliers accounted for 12.2%. ## Cite this page Brandwave. "Colliers vs JLL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/colliers-vs-jll This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colliers-vs-jll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.