--- title: "Colliers vs Cushman & Wakefield: Which is searched more?" description: "Is Colliers or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/colliers-vs-cushman-wakefield" publisher: "Brandwave" --- # Colliers vs Cushman & Wakefield: Which is searched more? Is Colliers or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colliers and Cushman & Wakefield - **Competitive set**: Commercial real estate agencies - **Market**: Global - **Month measured**: Sep 2026 - **Colliers Share of Search**: 12.2% - **Cushman & Wakefield Share of Search**: 1.3% ## Is Colliers or Cushman & Wakefield more popular in search? - In September 2026, Colliers had more branded searches than Cushman & Wakefield among commercial real estate agencies worldwide. Colliers had about 110,000 branded searches, while Cushman & Wakefield had 12,100. Colliers made up 12.2% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.3%. - Colliers was ahead of Cushman & Wakefield in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colliers’ share of searches among commercial real estate agencies worldwide moved from 10.8% to 12.2%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Colliers and Cushman & Wakefield were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Cushman & Wakefield was listed before Colliers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | JLL | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Cushman & Wakefield | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Colliers | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Newmark | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Savills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Knight Frank | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best commercial real estate agencies?": 1. CBRE, 2. Cushman & Wakefield, 3. JLL, 4. Colliers, 5. Newmark - Asked ChatGPT "What's the best commercial real estate agency for an office lease?": named none of the brands we track - Searched Google, AI Overview "best commercial real estate agency": 1. CBRE, 2. JLL, 3. Cushman & Wakefield, 4. Colliers, 5. Newmark Not named in any answer: Savills and Knight Frank. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for commercial real estate agencies worldwide in September 2026? - In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%. - Estimated monthly branded searches for Cushman & Wakefield worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Colliers estimated searches | Colliers Share of Search | Colliers rank | Cushman & Wakefield estimated searches | Cushman & Wakefield Share of Search | Cushman & Wakefield rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 10.8% | 4 | 14.8K | 1.5% | 6 | | Nov 2025 | 110K | 12.7% | 4 | 12.1K | 1.4% | 6 | | Dec 2025 | 90.5K | 12.2% | 4 | 9.9K | 1.3% | 6 | | Jan 2026 | 110K | 12.3% | 4 | 12.1K | 1.3% | 6 | | Feb 2026 | 110K | 12.7% | 4 | 12.1K | 1.4% | 6 | | Mar 2026 | 110K | 11.8% | 4 | 14.8K | 1.6% | 6 | | Apr 2026 | 110K | 12.3% | 4 | 12.1K | 1.3% | 6 | | May 2026 | 110K | 12.3% | 4 | 12.1K | 1.3% | 6 | | Jun 2026 | 110K | 12.3% | 4 | 12.1K | 1.3% | 6 | | Jul 2026 | 90.5K | 11.6% | 4 | 12.1K | 1.6% | 6 | | Aug 2026 | 110K | 13.8% | 4 | 12.1K | 1.5% | 6 | | Sep 2026 | 110K | 12.2% | 4 | 12.1K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Colliers’ and Cushman & Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colliers**: Measured on the search term “colliers”. - **Cushman & Wakefield**: Measured on the search term “cushman wakefield”. - [Colliers profile](/demand/global-en/brands/colliers) - [Cushman & Wakefield profile](/demand/global-en/brands/cushman-wakefield) - [All commercial real estate agencies worldwide](/demand/global-en/categories/commercial-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colliers or Cushman & Wakefield more popular in search? In September 2026, Colliers had more branded searches than Cushman & Wakefield among commercial real estate agencies worldwide. Colliers had about 110,000 branded searches, while Cushman & Wakefield had 12,100. Colliers made up 12.2% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.3%. ## Cite this page Brandwave. "Colliers vs Cushman & Wakefield: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/colliers-vs-cushman-wakefield This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colliers-vs-cushman-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.