--- title: "Collabstr vs #paid: Which is searched more?" description: "Is Collabstr or #paid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/collabstr-vs-paid" publisher: "Brandwave" --- # Collabstr vs #paid: Which is searched more? Is Collabstr or #paid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Collabstr and #paid - **Competitive set**: Influencer marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Collabstr Share of Search**: 5.1% - **#paid Share of Search**: 69.6% ## Is Collabstr or #paid more popular in search? - In September 2026, #paid had more branded searches than Collabstr among influencer marketing platforms worldwide. #paid had about 368,000 branded searches, while Collabstr had 27,100. #paid made up 69.6% of all influencer marketing platform searches we track, and Collabstr accounted for 5.1%. - #paid was ahead of Collabstr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Collabstr’s share of searches among influencer marketing platforms worldwide moved from 6.7% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, #paid’s share of searches among influencer marketing platforms worldwide moved from 60.7% to 69.6%, and its estimated monthly branded searches moved from 301K to 368K. ## Top influencer marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. #paid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GRIN | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Upfluence | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Modash | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Collabstr | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | CreatorIQ | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Aspire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Shopify Collabs | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Influencity | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HypeAuditor | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | #paid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRIBE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing platforms - Asked ChatGPT "Which influencer marketing platform should I use?": 1. Modash, 2. Collabstr, 3. GRIN, 4. Shopify Collabs, 5. CreatorIQ - Asked ChatGPT "What are the best influencer marketing platforms?": 1. Modash, 2. GRIN, 3. Upfluence, 4. CreatorIQ, 5. Aspire, 6. Collabstr, 7. HypeAuditor, 8. Shopify Collabs - Asked ChatGPT "What's the best influencer marketing platform for end to end creator campaigns?": 1. GRIN, 2. Aspire, 3. CreatorIQ, 4. Upfluence, 5. Modash - Searched Google, AI Overview "influencer marketing platform": 1. Upfluence, 2. GRIN, 3. Influencity, 4. Collabstr - Searched Google, AI Overview "creator marketing platform": 1. Upfluence, 2. Collabstr, 3. CreatorIQ Not named in any answer: #paid and TRIBE. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer marketing platforms worldwide in September 2026? - In September 2026, #paid gained share of searches among influencer marketing platforms worldwide, from 68.8% to 69.6%. - In September 2026, Collabstr lost share of searches among influencer marketing platforms worldwide, from 6.2% to 5.1%. ## Month by month | Month | Collabstr estimated searches | Collabstr Share of Search | Collabstr rank | #paid estimated searches | #paid Share of Search | #paid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 6.7% | 4 | 301K | 60.7% | 1 | | Nov 2025 | 27.1K | 5.6% | 5 | 301K | 62.5% | 1 | | Dec 2025 | 27.1K | 5.9% | 4 | 301K | 65.4% | 1 | | Jan 2026 | 33.1K | 6.6% | 4 | 301K | 59.6% | 1 | | Feb 2026 | 33.1K | 6.7% | 4 | 301K | 61.1% | 1 | | Mar 2026 | 33.1K | 6.5% | 4 | 301K | 59.5% | 1 | | Apr 2026 | 33.1K | 6.5% | 4 | 301K | 59.2% | 1 | | May 2026 | 27.1K | 5.5% | 4 | 301K | 61.6% | 1 | | Jun 2026 | 27.1K | 5.1% | 4 | 368K | 69.6% | 1 | | Jul 2026 | 33.1K | 6.1% | 3 | 368K | 67.6% | 1 | | Aug 2026 | 33.1K | 6.2% | 3 | 368K | 68.8% | 1 | | Sep 2026 | 27.1K | 5.1% | 4 | 368K | 69.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Collabstr’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Collabstr**: Measured on the search term “collabstr”. - **#paid**: Measured on the search term “#paid”. - [Collabstr profile](/demand/global-en/brands/collabstr) - [#paid profile](/demand/global-en/brands/paid) - [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Collabstr or #paid more popular in search? In September 2026, #paid had more branded searches than Collabstr among influencer marketing platforms worldwide. #paid had about 368,000 branded searches, while Collabstr had 27,100. #paid made up 69.6% of all influencer marketing platform searches we track, and Collabstr accounted for 5.1%. ## Cite this page Brandwave. "Collabstr vs #paid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/collabstr-vs-paid This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/collabstr-vs-paid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.