---
title: "Colgate vs Waterpik: Which is searched more?"
description: "Which is more popular in search, Colgate or Waterpik? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/colgate-vs-waterpik"
publisher: "Brandwave"
---

# Colgate vs Waterpik: Which is searched more?

Which is more popular in search, Colgate or Waterpik? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Waterpik
- **Competitive set**: Oral care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Colgate Share of Search**: 21.1%
- **Waterpik Share of Search**: 8.6%

## Which is more popular in search, Colgate or Waterpik?

- In September 2026, Colgate had more branded searches than Waterpik among oral care brands worldwide. Colgate was estimated to have 736K branded searches compared to Waterpik’s 301K, and held a 21.1% Share of Search versus Waterpik’s 8.6%.
- Colgate was ahead of Waterpik in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among oral care brands worldwide moved from 19.9% to 21.1%, and its estimated monthly branded searches moved from 661K to 736K.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among oral care brands worldwide moved from 11.1% to 8.6%, and its estimated monthly branded searches moved from 368K to 301K.

## How did search popularity change for oral care brands worldwide in September 2026?

- In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8.6% estimated Share of Search.
- In September 2026, Colgate lost estimated Share of Search among oral care brands worldwide, from 22.4% to 21.1%.
- Waterpik’s estimated Share of Search among oral care brands worldwide has lost ground for 3 months in a row, from 9.9% to 8.6% in September 2026.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Waterpik estimated searches | Waterpik Share of Search | Waterpik rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 661K | 19.9% | 3 | 368K | 11.1% | 5 |
| Nov 2025 | 579K | 16% | 3 | 368K | 10.2% | 6 |
| Dec 2025 | 588K | 16.6% | 3 | 368K | 10.4% | 6 |
| Jan 2026 | 651K | 18.7% | 3 | 301K | 8.7% | 5 |
| Feb 2026 | 604K | 19.6% | 3 | 301K | 9.8% | 5 |
| Mar 2026 | 769K | 23.2% | 2 | 301K | 9.1% | 5 |
| Apr 2026 | 712K | 22% | 2 | 301K | 9.3% | 5 |
| May 2026 | 668K | 21.4% | 2 | 301K | 9.7% | 5 |
| Jun 2026 | 651K | 21.4% | 2 | 301K | 9.9% | 5 |
| Jul 2026 | 684K | 21.2% | 2 | 301K | 9.3% | 5 |
| Aug 2026 | 766K | 22.4% | 2 | 301K | 8.8% | 5 |
| Sep 2026 | 736K | 21.1% | 2 | 301K | 8.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search terms “colgate”, “colgate toothpaste”, “colgate total” and “colgate wisp”, summed into one figure.
- **Waterpik**: Measured on the search term “waterpik”.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Waterpik profile](/demand/global-en/brands/waterpik)
- [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Waterpik?

In September 2026, Colgate had more branded searches than Waterpik among oral care brands worldwide. Colgate was estimated to have 736K branded searches compared to Waterpik’s 301K, and held a 21.1% Share of Search versus Waterpik’s 8.6%.

## Cite this page

Brandwave. "Colgate vs Waterpik: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/colgate-vs-waterpik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colgate-vs-waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.