---
title: "Colgate vs Sensodyne: Which is more popular by branded search?"
description: "Which is more popular in search, Colgate or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/colgate-vs-sensodyne"
publisher: "Brandwave"
---

# Colgate vs Sensodyne: Which is more popular by branded search?

Which is more popular in search, Colgate or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Sensodyne
- **Competitive set**: Toothpaste brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Colgate Share of Search**: 26.8%
- **Sensodyne Share of Search**: 21.9%

## Which is more popular in search, Colgate or Sensodyne?

- In August 2026, Colgate had more branded searches than Sensodyne among toothpaste brands worldwide. Colgate was estimated to have 450K branded searches compared to Sensodyne’s 368K, and held a 26.8% Share of Search versus Sensodyne’s 21.9%.
- The lead changed hands 2 times in the 11 months ending August 2026: Sensodyne took it in January 2026, Colgate took it in March 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothpaste brands worldwide moved from 25.6% to 26.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among toothpaste brands worldwide moved from 20.9% to 21.9%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for toothpaste brands worldwide in August 2026?

- In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%.
- In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 25.6% | 2 | 368K | 20.9% | 3 |
| Nov 2025 | 368K | 18.3% | 2 | 368K | 18.3% | 3 |
| Dec 2025 | 368K | 19.5% | 2 | 368K | 19.5% | 3 |
| Jan 2026 | 368K | 20.6% | 3 | 450K | 25.2% | 2 |
| Feb 2026 | 368K | 24% | 2 | 368K | 24% | 3 |
| Mar 2026 | 450K | 27.5% | 2 | 368K | 22.5% | 3 |
| Apr 2026 | 368K | 24.1% | 2 | 368K | 24.1% | 3 |
| May 2026 | 368K | 24.1% | 2 | 368K | 24.1% | 3 |
| Jun 2026 | 368K | 23.9% | 2 | 368K | 23.9% | 3 |
| Jul 2026 | 368K | 23.9% | 2 | 368K | 23.9% | 3 |
| Aug 2026 | 450K | 26.8% | 2 | 368K | 21.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search term “colgate”.
- **Sensodyne**: Measured on the search term “sensodyne”.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Sensodyne profile](/demand/global-en/brands/sensodyne)
- [All toothpaste brands worldwide](/demand/global-en/categories/toothpaste-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Sensodyne?

In August 2026, Colgate had more branded searches than Sensodyne among toothpaste brands worldwide. Colgate was estimated to have 450K branded searches compared to Sensodyne’s 368K, and held a 26.8% Share of Search versus Sensodyne’s 21.9%.

## Cite this page

Brandwave. "Colgate vs Sensodyne: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/colgate-vs-sensodyne

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colgate-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.