---
title: "Colgate vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Colgate or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/colgate-vs-philips"
publisher: "Brandwave"
---

# Colgate vs Philips: Which is more popular by branded search?

Which is more popular in search, Colgate or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Philips
- **Competitive set**: Toothbrush head brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Colgate Share of Search**: 16.8%
- **Philips Share of Search**: 41.1%

## Which is more popular in search, Colgate or Philips?

- In August 2026, Philips had more branded searches than Colgate among toothbrush head brands worldwide. Philips was estimated to have 1.1M branded searches compared to Colgate’s 450K, and held a 41.1% Share of Search versus Colgate’s 16.8%.
- Philips was ahead of Colgate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothbrush head brands worldwide held steady at 16.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide moved from 40.4% to 41.1%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for toothbrush head brands worldwide in August 2026?

- In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.
- In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 16.8% | 3 | 1.1M | 40.4% | 1 |
| Nov 2025 | 368K | 11.8% | 3 | 1.3M | 40.9% | 1 |
| Dec 2025 | 368K | 11.8% | 3 | 1.4M | 44.5% | 1 |
| Jan 2026 | 368K | 14% | 3 | 1.1M | 41.7% | 1 |
| Feb 2026 | 368K | 15.7% | 3 | 975K | 41.5% | 1 |
| Mar 2026 | 450K | 18.1% | 3 | 957K | 38.6% | 1 |
| Apr 2026 | 368K | 15.6% | 4 | 939K | 39.7% | 1 |
| May 2026 | 368K | 15.8% | 4 | 909K | 39% | 1 |
| Jun 2026 | 368K | 15.6% | 4 | 911K | 38.7% | 1 |
| Jul 2026 | 368K | 14.7% | 4 | 1.1M | 42.3% | 1 |
| Aug 2026 | 450K | 16.8% | 3 | 1.1M | 41.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search term “colgate”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Philips profile](/demand/global-en/brands/philips)
- [All toothbrush head brands worldwide](/demand/global-en/categories/electric-toothbrush-refill-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Philips?

In August 2026, Philips had more branded searches than Colgate among toothbrush head brands worldwide. Philips was estimated to have 1.1M branded searches compared to Colgate’s 450K, and held a 41.1% Share of Search versus Colgate’s 16.8%.

## Cite this page

Brandwave. "Colgate vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/colgate-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colgate-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.