---
title: "Colgate vs Oral-B: Which is more popular by branded search?"
description: "Which is more popular in search, Colgate or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/colgate-vs-oral-b"
publisher: "Brandwave"
---

# Colgate vs Oral-B: Which is more popular by branded search?

Which is more popular in search, Colgate or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Toothbrush head brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Oral-B
- **Competitive set**: Toothbrush head brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Colgate Share of Search**: 16.8%
- **Oral-B Share of Search**: 28.4%

## Which is more popular in search, Colgate or Oral-B?

- In August 2026, Oral-B had more branded searches than Colgate among toothbrush head brands worldwide. Oral-B was estimated to have 760K branded searches compared to Colgate’s 450K, and held a 28.4% Share of Search versus Colgate’s 16.8%.
- Oral-B was ahead of Colgate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothbrush head brands worldwide held steady at 16.8%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide moved from 31.5% to 28.4%, and its estimated monthly branded searches moved from 842K to 760K.

## How did search popularity change for toothbrush head brands worldwide in August 2026?

- In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 16.8% | 3 | 842K | 31.5% | 2 |
| Nov 2025 | 368K | 11.8% | 3 | 1.2M | 37.7% | 2 |
| Dec 2025 | 368K | 11.8% | 3 | 1.1M | 33.9% | 2 |
| Jan 2026 | 368K | 14% | 3 | 862K | 32.8% | 2 |
| Feb 2026 | 368K | 15.7% | 3 | 705K | 30% | 2 |
| Mar 2026 | 450K | 18.1% | 3 | 705K | 28.4% | 2 |
| Apr 2026 | 368K | 15.6% | 4 | 688K | 29.1% | 2 |
| May 2026 | 368K | 15.8% | 4 | 688K | 29.5% | 2 |
| Jun 2026 | 368K | 15.6% | 4 | 705K | 30% | 2 |
| Jul 2026 | 368K | 14.7% | 4 | 705K | 28.2% | 2 |
| Aug 2026 | 450K | 16.8% | 3 | 760K | 28.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search term “colgate”.
- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Oral-B profile](/demand/global-en/brands/oral-b)
- [All toothbrush head brands worldwide](/demand/global-en/categories/electric-toothbrush-refill-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Oral-B?

In August 2026, Oral-B had more branded searches than Colgate among toothbrush head brands worldwide. Oral-B was estimated to have 760K branded searches compared to Colgate’s 450K, and held a 28.4% Share of Search versus Colgate’s 16.8%.

## Cite this page

Brandwave. "Colgate vs Oral-B: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/colgate-vs-oral-b

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colgate-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.