---
title: "Colgate vs Listerine: Which is more popular by branded search?"
description: "Which is more popular in search, Colgate or Listerine? Compare estimated monthly branded-search demand and Share of Search inside the Mouthwash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/colgate-vs-listerine"
publisher: "Brandwave"
---

# Colgate vs Listerine: Which is more popular by branded search?

Which is more popular in search, Colgate or Listerine? Compare estimated monthly branded-search demand and Share of Search inside the Mouthwash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Listerine
- **Competitive set**: Mouthwash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Colgate Share of Search**: 26.4%
- **Listerine Share of Search**: 17.6%

## Which is more popular in search, Colgate or Listerine?

- In August 2026, Colgate had more branded searches than Listerine among mouthwash brands worldwide. Colgate was estimated to have 450K branded searches compared to Listerine’s 301K, and held a 26.4% Share of Search versus Listerine’s 17.6%.
- Colgate was ahead of Listerine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide moved from 25.3% to 26.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide moved from 16.9% to 17.6%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for mouthwash brands worldwide in August 2026?

- In August 2026, Colgate gained estimated Share of Search among mouthwash brands worldwide, from 23.2% to 26.4%.
- In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Listerine estimated searches | Listerine Share of Search | Listerine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 25.3% | 2 | 301K | 16.9% | 3 |
| Nov 2025 | 368K | 18.6% | 2 | 246K | 12.5% | 3 |
| Dec 2025 | 368K | 19.9% | 2 | 246K | 13.3% | 3 |
| Jan 2026 | 368K | 21.2% | 2 | 301K | 17.3% | 3 |
| Feb 2026 | 368K | 23.2% | 2 | 301K | 19% | 3 |
| Mar 2026 | 450K | 27% | 2 | 301K | 18.1% | 3 |
| Apr 2026 | 368K | 23.5% | 2 | 301K | 19.2% | 3 |
| May 2026 | 368K | 23.9% | 2 | 301K | 19.5% | 3 |
| Jun 2026 | 368K | 24.7% | 2 | 246K | 16.5% | 3 |
| Jul 2026 | 368K | 23.2% | 2 | 301K | 19% | 3 |
| Aug 2026 | 450K | 26.4% | 2 | 301K | 17.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Listerine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search term “colgate”.
- **Listerine**: Measured on the search term “listerine”.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Listerine profile](/demand/global-en/brands/listerine)
- [All mouthwash brands worldwide](/demand/global-en/categories/mouthwash-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Listerine?

In August 2026, Colgate had more branded searches than Listerine among mouthwash brands worldwide. Colgate was estimated to have 450K branded searches compared to Listerine’s 301K, and held a 26.4% Share of Search versus Listerine’s 17.6%.

## Cite this page

Brandwave. "Colgate vs Listerine: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/colgate-vs-listerine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colgate-vs-listerine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.