---
title: "Colgate vs Hismile: Which is more popular by branded search?"
description: "Which is more popular in search, Colgate or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Tooth whitening products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/colgate-vs-hismile"
publisher: "Brandwave"
---

# Colgate vs Hismile: Which is more popular by branded search?

Which is more popular in search, Colgate or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Tooth whitening products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Hismile
- **Competitive set**: Tooth whitening products
- **Market**: Global
- **Month measured**: Aug 2026
- **Colgate Share of Search**: 32%
- **Hismile Share of Search**: 7.8%

## Which is more popular in search, Colgate or Hismile?

- In August 2026, Colgate had more branded searches than Hismile among tooth whitening products worldwide. Colgate was estimated to have 450K branded searches compared to Hismile’s 110K, and held a 32% Share of Search versus Hismile’s 7.8%.
- Colgate was ahead of Hismile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among tooth whitening products worldwide moved from 29.4% to 32%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among tooth whitening products worldwide moved from 8.8% to 7.8%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for tooth whitening products worldwide in August 2026?

- In August 2026, Colgate gained estimated Share of Search among tooth whitening products worldwide, from 28.2% to 32%.
- In August 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 10.3% to 7.8%.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Hismile estimated searches | Hismile Share of Search | Hismile rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 29.4% | 2 | 135K | 8.8% | 3 |
| Nov 2025 | 368K | 19.4% | 2 | 246K | 13% | 3 |
| Dec 2025 | 368K | 21.8% | 2 | 165K | 9.8% | 3 |
| Jan 2026 | 368K | 24.2% | 2 | 165K | 10.9% | 3 |
| Feb 2026 | 368K | 28.1% | 2 | 135K | 10.3% | 3 |
| Mar 2026 | 450K | 31.2% | 2 | 165K | 11.4% | 3 |
| Apr 2026 | 368K | 28.6% | 2 | 135K | 10.5% | 3 |
| May 2026 | 368K | 29.2% | 2 | 110K | 8.7% | 3 |
| Jun 2026 | 368K | 29% | 2 | 110K | 8.7% | 3 |
| Jul 2026 | 368K | 28.2% | 2 | 135K | 10.3% | 3 |
| Aug 2026 | 450K | 32% | 2 | 110K | 7.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search term “colgate”.
- **Hismile**: Measured on the search term “hismile”.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Hismile profile](/demand/global-en/brands/hismile)
- [All tooth whitening products worldwide](/demand/global-en/categories/tooth-whitening-products): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Hismile?

In August 2026, Colgate had more branded searches than Hismile among tooth whitening products worldwide. Colgate was estimated to have 450K branded searches compared to Hismile’s 110K, and held a 32% Share of Search versus Hismile’s 7.8%.

## Cite this page

Brandwave. "Colgate vs Hismile: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/colgate-vs-hismile

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colgate-vs-hismile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.