--- title: "Colgate Optic White vs Hismile: Which is searched more?" description: "Which is more popular in search, Colgate Optic White or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/colgate-optic-white-vs-hismile" publisher: "Brandwave" --- # Colgate Optic White vs Hismile: Which is searched more? Which is more popular in search, Colgate Optic White or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate Optic White and Hismile - **Competitive set**: Teeth whitening brands - **Market**: Global - **Month measured**: Sep 2026 - **Colgate Optic White Share of Search**: 27% - **Hismile Share of Search**: 34.7% ## Which is more popular in search, Colgate Optic White or Hismile? - In September 2026, Hismile had more branded searches than Colgate Optic White among teeth whitening brands worldwide. Hismile was estimated to have 142K branded searches compared to Colgate Optic White’s 110K, and held a 34.7% Share of Search versus Colgate Optic White’s 27%. - Hismile was ahead of Colgate Optic White in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide moved from 18.1% to 27%, and its estimated monthly branded searches moved from 74K to 110K. - Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening brands worldwide moved from 42.8% to 34.7%, and its estimated monthly branded searches moved from 175K to 142K. ## How did search popularity change for teeth whitening brands worldwide in September 2026? - In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%. - In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%. ## Month by month | Month | Colgate Optic White estimated searches | Colgate Optic White Share of Search | Colgate Optic White rank | Hismile estimated searches | Hismile Share of Search | Hismile rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 18.1% | 3 | 175K | 42.8% | 1 | | Nov 2025 | 74K | 13.4% | 3 | 319K | 57.6% | 1 | | Dec 2025 | 74K | 15.4% | 3 | 245K | 50.8% | 1 | | Jan 2026 | 90.5K | 18.5% | 3 | 227K | 46.4% | 1 | | Feb 2026 | 74K | 16.8% | 3 | 207K | 46.9% | 1 | | Mar 2026 | 90.5K | 17.1% | 3 | 262K | 49.3% | 1 | | Apr 2026 | 90.5K | 19.4% | 3 | 209K | 44.8% | 1 | | May 2026 | 90.5K | 20.9% | 3 | 176K | 40.6% | 1 | | Jun 2026 | 90.5K | 20.7% | 3 | 183K | 41.8% | 1 | | Jul 2026 | 90.5K | 19.8% | 3 | 202K | 44.2% | 1 | | Aug 2026 | 110K | 24.6% | 2 | 171K | 38.2% | 1 | | Sep 2026 | 110K | 27% | 2 | 142K | 34.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate Optic White’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate Optic White**: Measured on the search term “colgate optic white”. - **Hismile**: Measured on the search terms “hi smile”, “hismile”, “hismile mouthwash” and “hismile toothbrush”, summed into one figure. - [Colgate Optic White profile](/demand/global-en/brands/colgate-optic-white) - [Hismile profile](/demand/global-en/brands/hismile) - [All teeth whitening brands worldwide](/demand/global-en/categories/teeth-whitening-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Colgate Optic White or Hismile? In September 2026, Hismile had more branded searches than Colgate Optic White among teeth whitening brands worldwide. Hismile was estimated to have 142K branded searches compared to Colgate Optic White’s 110K, and held a 34.7% Share of Search versus Colgate Optic White’s 27%. ## Cite this page Brandwave. "Colgate Optic White vs Hismile: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/colgate-optic-white-vs-hismile This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/colgate-optic-white-vs-hismile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.