--- title: "Coleman vs The North Face: Which is searched more?" description: "Is Coleman or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coleman-vs-the-north-face" publisher: "Brandwave" --- # Coleman vs The North Face: Which is searched more? Is Coleman or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and The North Face - **Competitive set**: Camping tent brands - **Market**: Global - **Month measured**: Sep 2026 - **Coleman Share of Search**: 4.7% - **The North Face Share of Search**: 79.3% ## Is Coleman or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Coleman among camping tent brands worldwide. The North Face had about 4.1 million branded searches, while Coleman had 241,000. The North Face made up 79.3% of all camping tent brand searches we track, and Coleman accounted for 4.7%. - The North Face was ahead of Coleman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among camping tent brands worldwide moved from 3.5% to 4.7%, and its estimated monthly branded searches moved from 279K to 241K. - Across the 12 months ending September 2026, The North Face’s share of searches among camping tent brands worldwide moved from 84.6% to 79.3%, and its estimated monthly branded searches moved from 6.7M to 4.1M. ## Top camping tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The North Face appeared in all five answers. Coleman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coleman was listed before The North Face in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The North Face | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Big Agnes | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Coleman | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nemo | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MSR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hilleberg | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping tent brands - Asked ChatGPT "Which camping tent brand should I buy?": 1. REI Co-op, 2. Big Agnes, 3. Coleman, 4. The North Face - Asked ChatGPT "What are the best camping tent brands?": 1. REI Co-op, 2. Big Agnes, 3. MSR, 4. Nemo, 5. Coleman, 6. The North Face, 7. Hilleberg - Asked ChatGPT "What's the best camping tent brand for sleeping outdoors?": 1. REI Co-op, 2. Coleman, 3. Big Agnes, 4. Nemo, 5. Hilleberg, 6. The North Face - Searched Google, AI Overview "best camping tent": 1. The North Face, 2. Nemo - Searched Google, AI Overview "family camping tent": 1. The North Face, 2. Coleman Not named in any answer: Kathmandu and Macpac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for camping tent brands worldwide in September 2026? - In September 2026, The North Face gained share of searches among camping tent brands worldwide, from 71.4% to 79.3%. - In September 2026, Coleman lost share of searches among camping tent brands worldwide, from 6% to 4.7%. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 279K | 3.5% | 3 | 6.7M | 84.6% | 1 | | Nov 2025 | 279K | 2.2% | 3 | 11.1M | 88.3% | 1 | | Dec 2025 | 276K | 2.6% | 3 | 9.1M | 86.2% | 1 | | Jan 2026 | 291K | 3.3% | 3 | 7.4M | 85.4% | 1 | | Feb 2026 | 228K | 3.8% | 3 | 5M | 82.7% | 1 | | Mar 2026 | 283K | 5.5% | 3 | 3.7M | 72.4% | 1 | | Apr 2026 | 288K | 6.9% | 3 | 2.7M | 65.2% | 1 | | May 2026 | 301K | 6.2% | 3 | 3.3M | 69.1% | 1 | | Jun 2026 | 309K | 7% | 3 | 2.7M | 61.6% | 1 | | Jul 2026 | 309K | 6.4% | 3 | 3.3M | 69.1% | 1 | | Aug 2026 | 309K | 6% | 3 | 3.7M | 71.4% | 1 | | Sep 2026 | 241K | 4.7% | 3 | 4.1M | 79.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search terms “coleman”, “coleman camping stove” and “coleman tent”, summed into one figure. - **The North Face**: Measured on the search terms “north face”, “the north face” and “thenorthface”, summed into one figure. - [Coleman profile](/demand/global-en/brands/coleman) - [The North Face profile](/demand/global-en/brands/the-north-face) - [All camping tent brands worldwide](/demand/global-en/categories/camping-tent-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or The North Face more popular in search? In September 2026, The North Face had more branded searches than Coleman among camping tent brands worldwide. The North Face had about 4.1 million branded searches, while Coleman had 241,000. The North Face made up 79.3% of all camping tent brand searches we track, and Coleman accounted for 4.7%. ## Cite this page Brandwave. "Coleman vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/coleman-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coleman-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.