--- title: "Coleman vs Kelty: Which is searched more?" description: "Is Coleman or Kelty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coleman-vs-kelty" publisher: "Brandwave" --- # Coleman vs Kelty: Which is searched more? Is Coleman or Kelty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and Kelty - **Competitive set**: Camping gear brands - **Market**: Global - **Month measured**: Sep 2026 - **Coleman Share of Search**: 52.6% - **Kelty Share of Search**: 5.9% ## Is Coleman or Kelty more popular in search? - In September 2026, Coleman had more branded searches than Kelty among camping gear brands worldwide. Coleman had about 241,000 branded searches, while Kelty had 27,100. Coleman made up 52.6% of all camping gear brand searches we track, and Kelty accounted for 5.9%. - Coleman was ahead of Kelty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among camping gear brands worldwide moved from 52.4% to 52.6%, and its estimated monthly branded searches moved from 279K to 241K. - Across the 12 months ending September 2026, Kelty’s share of searches among camping gear brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 27.1K. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coleman appeared in all five answers. Kelty was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman was listed before Kelty in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kelty | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Big Agnes | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OZtrail | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy?": 1. Kelty, 2. REI Co-op, 3. Big Agnes, 4. Coleman - Asked ChatGPT "What are the best camping gear brands?": 1. REI Co-op, 2. Big Agnes, 3. Coleman, 4. Kelty - Asked ChatGPT "What's the best camping gear brand for a campsite setup?": 1. REI Co-op, 2. Coleman, 3. Kelty, 4. Big Agnes - Searched Google, AI Overview "camping gear": 1. REI Co-op, 2. Coleman - Searched Google, AI Overview "outdoor gear for camping": 1. Coleman, 2. REI Co-op Not named in any answer: Black Wolf, OZtrail and Companion. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for camping gear brands worldwide in September 2026? - In September 2026, Coleman lost share of searches among camping gear brands worldwide, from 53.6% to 52.6%. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Kelty estimated searches | Kelty Share of Search | Kelty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 279K | 52.4% | 1 | 27.1K | 5.1% | 5 | | Nov 2025 | 279K | 50% | 1 | 33.1K | 5.9% | 4 | | Dec 2025 | 276K | 51.2% | 1 | 22.2K | 4.1% | 5 | | Jan 2026 | 291K | 53.4% | 1 | 27.1K | 5% | 5 | | Feb 2026 | 228K | 50.4% | 1 | 22.2K | 4.9% | 5 | | Mar 2026 | 283K | 52.7% | 1 | 27.1K | 5% | 5 | | Apr 2026 | 288K | 56.6% | 1 | 27.1K | 5.3% | 5 | | May 2026 | 301K | 53% | 1 | 33.1K | 5.8% | 5 | | Jun 2026 | 309K | 58.6% | 1 | 27.1K | 5.1% | 5 | | Jul 2026 | 309K | 57.1% | 1 | 33.1K | 6.1% | 5 | | Aug 2026 | 309K | 53.6% | 1 | 33.1K | 5.7% | 5 | | Sep 2026 | 241K | 52.6% | 1 | 27.1K | 5.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and Kelty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search terms “coleman”, “coleman camping stove” and “coleman tent”, summed into one figure. - **Kelty**: Measured on the search term “kelty”. - [Coleman profile](/demand/global-en/brands/coleman) - [Kelty profile](/demand/global-en/brands/kelty) - [All camping gear brands worldwide](/demand/global-en/categories/camping-gear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or Kelty more popular in search? In September 2026, Coleman had more branded searches than Kelty among camping gear brands worldwide. Coleman had about 241,000 branded searches, while Kelty had 27,100. Coleman made up 52.6% of all camping gear brand searches we track, and Kelty accounted for 5.9%. ## Cite this page Brandwave. "Coleman vs Kelty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/coleman-vs-kelty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coleman-vs-kelty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.