--- title: "Cole Haan vs Tod’s: Which is searched more?" description: "Is Cole Haan or Tod’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cole-haan-vs-tods" publisher: "Brandwave" --- # Cole Haan vs Tod’s: Which is searched more? Is Cole Haan or Tod’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cole Haan and Tod’s - **Competitive set**: Loafer brands - **Market**: Global - **Month measured**: Sep 2026 - **Cole Haan Share of Search**: 4.3% - **Tod’s Share of Search**: 5.2% ## Is Cole Haan or Tod’s more popular in search? - In September 2026, Tod’s had more branded searches than Cole Haan among loafer brands worldwide. Tod’s had about 22,200 branded searches, while Cole Haan had 18,100. Tod’s made up 5.2% of all loafer brand searches we track, and Cole Haan accounted for 4.3%. - The lead changed hands once in the 12 months ending September 2026: Tod’s took it in April 2026. - Across the 12 months ending September 2026, Cole Haan’s share of searches among loafer brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide moved from 2.8% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 22.2K. ## Top loafer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cole Haan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tod’s was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cole Haan was listed before Tod’s in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loafer brands - Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci - Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci - Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin - Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci - Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for loafer brands worldwide in September 2026? - In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches. - In September 2026, Tod’s lost share of searches among loafer brands worldwide, from 5.7% to 5.2%. - Cole Haan’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 5.8% to 4.3% in September 2026. ## Month by month | Month | Cole Haan estimated searches | Cole Haan Share of Search | Cole Haan rank | Tod’s estimated searches | Tod’s Share of Search | Tod’s rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.2% | 7 | 12.1K | 2.8% | 9 | | Nov 2025 | 18.1K | 4.2% | 7 | 12.1K | 2.8% | 9 | | Dec 2025 | 22.2K | 5.6% | 5 | 9.9K | 2.5% | 9 | | Jan 2026 | 22.2K | 6.2% | 4 | 9.9K | 2.8% | 9 | | Feb 2026 | 14.8K | 4.7% | 7 | 12.1K | 3.8% | 8 | | Mar 2026 | 22.2K | 5.5% | 6 | 22.2K | 5.5% | 8 | | Apr 2026 | 18.1K | 4.6% | 8 | 22.2K | 5.7% | 7 | | May 2026 | 18.1K | 4.9% | 8 | 22.2K | 6% | 7 | | Jun 2026 | 18.1K | 5.8% | 6 | 22.2K | 7.1% | 5 | | Jul 2026 | 14.8K | 4.9% | 6 | 18.1K | 6% | 5 | | Aug 2026 | 18.1K | 4.7% | 7 | 22.2K | 5.7% | 6 | | Sep 2026 | 18.1K | 4.3% | 8 | 22.2K | 5.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Cole Haan’s and Tod’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cole Haan**: Measured on the search term “cole haan loafers”. - **Tod’s**: Measured on the search term “tods loafers”. - [Cole Haan profile](/demand/global-en/brands/cole-haan) - [Tod’s profile](/demand/global-en/brands/tods) - [All loafer brands worldwide](/demand/global-en/categories/loafer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cole Haan or Tod’s more popular in search? In September 2026, Tod’s had more branded searches than Cole Haan among loafer brands worldwide. Tod’s had about 22,200 branded searches, while Cole Haan had 18,100. Tod’s made up 5.2% of all loafer brand searches we track, and Cole Haan accounted for 4.3%. ## Cite this page Brandwave. "Cole Haan vs Tod’s: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cole-haan-vs-tods This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cole-haan-vs-tods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.