--- title: "Cole Haan vs Dr. Martens: Which is searched more?" description: "Is Cole Haan or Dr. Martens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cole-haan-vs-dr-martens" publisher: "Brandwave" --- # Cole Haan vs Dr. Martens: Which is searched more? Is Cole Haan or Dr. Martens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cole Haan and Dr. Martens - **Competitive set**: Loafer brands - **Market**: Global - **Month measured**: Sep 2026 - **Cole Haan Share of Search**: 4.3% - **Dr. Martens Share of Search**: 25.9% ## Is Cole Haan or Dr. Martens more popular in search? - In September 2026, Dr. Martens had more branded searches than Cole Haan among loafer brands worldwide. Dr. Martens had about 110,000 branded searches, while Cole Haan had 18,100. Dr. Martens made up 25.9% of all loafer brand searches we track, and Cole Haan accounted for 4.3%. - Dr. Martens was ahead of Cole Haan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cole Haan’s share of searches among loafer brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among loafer brands worldwide moved from 31.4% to 25.9%, and its estimated monthly branded searches moved from 135K to 110K. ## Top loafer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cole Haan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dr. Martens did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loafer brands - Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci - Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci - Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin - Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci - Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for loafer brands worldwide in September 2026? - In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches. - In September 2026, Dr. Martens lost share of searches among loafer brands worldwide, from 28.4% to 25.9%. - Cole Haan’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 5.8% to 4.3% in September 2026. ## Month by month | Month | Cole Haan estimated searches | Cole Haan Share of Search | Cole Haan rank | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.2% | 7 | 135K | 31.4% | 1 | | Nov 2025 | 18.1K | 4.2% | 7 | 135K | 31.3% | 1 | | Dec 2025 | 22.2K | 5.6% | 5 | 135K | 34.2% | 1 | | Jan 2026 | 22.2K | 6.2% | 4 | 110K | 31% | 1 | | Feb 2026 | 14.8K | 4.7% | 7 | 90.5K | 28.4% | 1 | | Mar 2026 | 22.2K | 5.5% | 6 | 110K | 27.5% | 1 | | Apr 2026 | 18.1K | 4.6% | 8 | 90.5K | 23% | 1 | | May 2026 | 18.1K | 4.9% | 8 | 90.5K | 24.3% | 1 | | Jun 2026 | 18.1K | 5.8% | 6 | 74K | 23.6% | 1 | | Jul 2026 | 14.8K | 4.9% | 6 | 90.5K | 30.1% | 1 | | Aug 2026 | 18.1K | 4.7% | 7 | 110K | 28.4% | 1 | | Sep 2026 | 18.1K | 4.3% | 8 | 110K | 25.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cole Haan’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cole Haan**: Measured on the search term “cole haan loafers”. - **Dr. Martens**: Measured on the search term “dr martens loafers”. - [Cole Haan profile](/demand/global-en/brands/cole-haan) - [Dr. Martens profile](/demand/global-en/brands/dr-martens) - [All loafer brands worldwide](/demand/global-en/categories/loafer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cole Haan or Dr. Martens more popular in search? In September 2026, Dr. Martens had more branded searches than Cole Haan among loafer brands worldwide. Dr. Martens had about 110,000 branded searches, while Cole Haan had 18,100. Dr. Martens made up 25.9% of all loafer brand searches we track, and Cole Haan accounted for 4.3%. ## Cite this page Brandwave. "Cole Haan vs Dr. Martens: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cole-haan-vs-dr-martens This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cole-haan-vs-dr-martens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.