--- title: "Coinbase vs Paxos: Which is searched more?" description: "Is Coinbase or Paxos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stablecoin platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coinbase-vs-paxos" publisher: "Brandwave" --- # Coinbase vs Paxos: Which is searched more? Is Coinbase or Paxos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stablecoin platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coinbase and Paxos - **Competitive set**: Stablecoin platforms - **Market**: Global - **Month measured**: Sep 2026 - **Coinbase Share of Search**: 91.6% - **Paxos Share of Search**: 6.8% ## Is Coinbase or Paxos more popular in search? - In September 2026, Coinbase had more branded searches than Paxos among stablecoin platforms worldwide. Coinbase had about 1.2 million branded searches, while Paxos had 90,500. Coinbase made up 91.6% of all stablecoin platform searches we track, and Paxos accounted for 6.8%. - Coinbase was ahead of Paxos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coinbase’s share of searches among stablecoin platforms worldwide moved from 96.5% to 91.6%, and its estimated monthly branded searches moved from 2.7M to 1.2M. - Across the 12 months ending September 2026, Paxos’ share of searches among stablecoin platforms worldwide moved from 2.1% to 6.8%, and its estimated monthly branded searches moved from 60.5K to 90.5K. ## Top stablecoin platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coinbase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paxos did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Circle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coinbase | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Visa Stablecoin Platform | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tether | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Ethena | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | MakerDAO | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Paxos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stablecoin platforms - Asked ChatGPT "Which stablecoin platform should I use?": 1. Coinbase, 2. Circle - Asked ChatGPT "What are the best stablecoin platforms?": 1. Coinbase, 2. Circle - Asked ChatGPT "What's the best stablecoin platform for digital payments?": 1. Circle, 2. Visa Stablecoin Platform - Searched Google, AI Overview "stablecoin platforms": 1. Circle, 2. Visa Stablecoin Platform - Searched Google, AI Overview "best stablecoin": 1. Tether, 2. Ethena, 3. Circle, 4. MakerDAO Not named in any answer: Paxos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stablecoin platforms worldwide in September 2026? - In September 2026, Coinbase gained share of searches among stablecoin platforms worldwide, from 88.9% to 91.6%. - In September 2026, Paxos lost share of searches among stablecoin platforms worldwide, from 9.8% to 6.8%. ## Month by month | Month | Coinbase estimated searches | Coinbase Share of Search | Coinbase rank | Paxos estimated searches | Paxos Share of Search | Paxos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 96.5% | 1 | 60.5K | 2.1% | 2 | | Nov 2025 | 1.8M | 96.4% | 1 | 40.5K | 2.1% | 2 | | Dec 2025 | 1.5M | 96.1% | 1 | 40.5K | 2.6% | 2 | | Jan 2026 | 1.5M | 92.9% | 1 | 90.5K | 5.6% | 2 | | Feb 2026 | 1.8M | 95.2% | 1 | 74K | 3.8% | 2 | | Mar 2026 | 1.5M | 94.3% | 1 | 74K | 4.7% | 2 | | Apr 2026 | 1.2M | 93.1% | 1 | 74K | 5.7% | 2 | | May 2026 | 1.2M | 90.7% | 1 | 110K | 8.2% | 2 | | Jun 2026 | 1.2M | 88.9% | 1 | 135K | 9.8% | 2 | | Jul 2026 | 1M | 86.9% | 1 | 135K | 11.7% | 2 | | Aug 2026 | 1.2M | 88.9% | 1 | 135K | 9.8% | 2 | | Sep 2026 | 1.2M | 91.6% | 1 | 90.5K | 6.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Coinbase’s and Paxos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coinbase**: Measured on the search term “coinbase”. - **Paxos**: Measured on the search term “paxos”. - [Coinbase profile](/demand/global-en/brands/coinbase) - [Paxos profile](/demand/global-en/brands/paxos) - [All stablecoin platforms worldwide](/demand/global-en/categories/stablecoin-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coinbase or Paxos more popular in search? In September 2026, Coinbase had more branded searches than Paxos among stablecoin platforms worldwide. Coinbase had about 1.2 million branded searches, while Paxos had 90,500. Coinbase made up 91.6% of all stablecoin platform searches we track, and Paxos accounted for 6.8%. ## Cite this page Brandwave. "Coinbase vs Paxos: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/coinbase-vs-paxos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coinbase-vs-paxos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.