--- title: "Coinbase vs Kraken Exchange: Which is searched more?" description: "Is Coinbase or Kraken Exchange more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crypto exchanges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/coinbase-vs-kraken-exchange" publisher: "Brandwave" --- # Coinbase vs Kraken Exchange: Which is searched more? Is Coinbase or Kraken Exchange more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crypto exchanges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coinbase and Kraken Exchange - **Competitive set**: Crypto exchanges - **Market**: Global - **Month measured**: Sep 2026 - **Coinbase Share of Search**: 29.9% - **Kraken Exchange Share of Search**: 1.4% ## Is Coinbase or Kraken Exchange more popular in search? - In September 2026, Coinbase had more branded searches than Kraken Exchange among crypto exchanges worldwide. Coinbase had about 1.2 million branded searches, while Kraken Exchange had 58,500. Coinbase made up 29.9% of all crypto exchange searches we track, and Kraken Exchange accounted for 1.4%. - Coinbase was ahead of Kraken Exchange in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide moved from 34.4% to 29.9%, and its estimated monthly branded searches moved from 2.7M to 1.2M. - Across the 12 months ending September 2026, Kraken Exchange’s share of searches among crypto exchanges worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 94.7K to 58.5K. ## Top crypto exchanges in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coinbase appeared in all five answers. Kraken Exchange was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coinbase was listed before Kraken Exchange in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coinbase | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gemini | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kraken Exchange | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Crypto.com | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binance | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about crypto exchanges - Asked ChatGPT "Which crypto exchange should I use?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Asked ChatGPT "What are the best crypto exchanges?": 1. Coinbase, 2. Crypto.com, 3. Gemini, 4. Kraken Exchange - Asked ChatGPT "What's the best crypto exchange for a beginner trader?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Searched Google, AI Overview "crypto exchanges": 1. Coinbase, 2. Kraken Exchange, 3. Binance, 4. Gemini, 5. Crypto.com - Searched Google, AI Overview "crypto trading platform": 1. Coinbase, 2. Binance, 3. Crypto.com Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crypto exchanges worldwide in September 2026? - In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%. - In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide. ## Month by month | Month | Coinbase estimated searches | Coinbase Share of Search | Coinbase rank | Kraken Exchange estimated searches | Kraken Exchange Share of Search | Kraken Exchange rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 34.4% | 2 | 94.7K | 1.2% | 4 | | Nov 2025 | 1.8M | 30% | 2 | 82.4K | 1.3% | 4 | | Dec 2025 | 1.5M | 26.1% | 2 | 74.8K | 1.3% | 3 | | Jan 2026 | 1.5M | 26.1% | 2 | 74.8K | 1.3% | 3 | | Feb 2026 | 1.8M | 34.3% | 2 | 70.7K | 1.3% | 4 | | Mar 2026 | 1.5M | 29.9% | 2 | 89.8K | 1.8% | 3 | | Apr 2026 | 1.2M | 25.9% | 2 | 65.2K | 1.4% | 3 | | May 2026 | 1.2M | 25.9% | 2 | 70.1K | 1.5% | 3 | | Jun 2026 | 1.2M | 25.9% | 2 | 62.5K | 1.3% | 4 | | Jul 2026 | 1M | 25.8% | 2 | 60.3K | 1.6% | 4 | | Aug 2026 | 1.2M | 25.9% | 2 | 72.6K | 1.5% | 3 | | Sep 2026 | 1.2M | 29.9% | 2 | 58.5K | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Coinbase’s and Kraken Exchange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coinbase**: Measured on the search term “coinbase”. - **Kraken Exchange**: Measured on the search terms “kraken crypto”, “kraken crypto exchange” and “kraken exchange”, summed into one figure. - [Coinbase profile](/demand/global-en/brands/coinbase) - [Kraken Exchange profile](/demand/global-en/brands/kraken-exchange) - [All crypto exchanges worldwide](/demand/global-en/categories/crypto-exchanges): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coinbase or Kraken Exchange more popular in search? In September 2026, Coinbase had more branded searches than Kraken Exchange among crypto exchanges worldwide. Coinbase had about 1.2 million branded searches, while Kraken Exchange had 58,500. Coinbase made up 29.9% of all crypto exchange searches we track, and Kraken Exchange accounted for 1.4%. ## Cite this page Brandwave. "Coinbase vs Kraken Exchange: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/coinbase-vs-kraken-exchange This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coinbase-vs-kraken-exchange. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.