---
title: "Cohere vs Microsoft Copilot: Which is searched more?"
description: "Is Cohere or Microsoft Copilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Generative AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cohere-vs-microsoft-copilot"
publisher: "Brandwave"
---

# Cohere vs Microsoft Copilot: Which is searched more?

Is Cohere or Microsoft Copilot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Generative AI platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cohere and Microsoft Copilot
- **Competitive set**: Generative AI platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Cohere Share of Search**: <0.01%
- **Microsoft Copilot Share of Search**: 0.88%

## Is Cohere or Microsoft Copilot more popular in search?

- In September 2026, Microsoft Copilot had more branded searches than Cohere among generative AI platforms worldwide. Microsoft Copilot had about 24.2 million branded searches, while Cohere had 14,800. Microsoft Copilot made up 0.88% of all generative AI platform searches we track, and Cohere accounted for <0.01%.
- Microsoft Copilot was ahead of Cohere in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cohere’s share of searches among generative AI platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Microsoft Copilot’s share of searches among generative AI platforms worldwide moved from 1.5% to 0.88%, and its estimated monthly branded searches moved from 35.1M to 24.2M.

## How did search popularity change for generative AI platforms worldwide in September 2026?

- Estimated monthly branded searches for Cohere worldwide rose 22.5% over 12 measured months, from 12.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Microsoft Copilot worldwide fell 30.9% over 12 measured months, from 35.1M to 24.2M in September 2026.

## Month by month

| Month | Cohere estimated searches | Cohere Share of Search | Cohere rank | Microsoft Copilot estimated searches | Microsoft Copilot Share of Search | Microsoft Copilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | <0.01% | 7 | 35.1M | 1.5% | 4 |
| Nov 2025 | 9.9K | <0.01% | 7 | 34.8M | 1.7% | 3 |
| Dec 2025 | 8.1K | <0.01% | 7 | 28.6M | 1.4% | 3 |
| Jan 2026 | 8.1K | <0.01% | 7 | 28.8M | 1.4% | 3 |
| Feb 2026 | 9.9K | <0.01% | 7 | 29.4M | 1.4% | 4 |
| Mar 2026 | 12.2K | <0.01% | 7 | 35.2M | 1.5% | 4 |
| Apr 2026 | 12.1K | <0.01% | 7 | 35M | 1.4% | 4 |
| May 2026 | 14.9K | <0.01% | 7 | 35.1M | 1.3% | 4 |
| Jun 2026 | 18.2K | <0.01% | 7 | 29.9M | 1.2% | 4 |
| Jul 2026 | 12.1K | <0.01% | 7 | 24.4M | 1% | 4 |
| Aug 2026 | 12.1K | <0.01% | 7 | 23.9M | 1% | 4 |
| Sep 2026 | 14.8K | <0.01% | 7 | 24.2M | 0.88% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cohere’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cohere**: Measured on the search terms “cohere ai” and “cohere generative ai”, summed into one figure.
- **Microsoft Copilot**: Measured on the search terms “365 copilot”, “azure copilot”, “bing copilot”, “Copilot”, “copilot 365”, “copilot app”, “copilot bing”, “copilot business”, “copilot excel”, “copilot in excel”, “copilot in word”, “copilot microsoft”, “copilot outlook”, “copilot pro”, “copilot studio”, “copilot teams”, “copilot windows”, “microsoft 365 copilot”, “microsoft copilot app”, “microsoft copilot pro”, “microsoft copilot studio”, “microsoftcopilot”, “ms copilot” and “windows copilot”, summed into one figure.

- [Cohere profile](/demand/global-en/brands/cohere)
- [Microsoft Copilot profile](/demand/global-en/brands/microsoft-copilot)
- [All generative AI platforms worldwide](/demand/global-en/categories/generative-ai-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Cohere or Microsoft Copilot more popular in search?

In September 2026, Microsoft Copilot had more branded searches than Cohere among generative AI platforms worldwide. Microsoft Copilot had about 24.2 million branded searches, while Cohere had 14,800. Microsoft Copilot made up 0.88% of all generative AI platform searches we track, and Cohere accounted for <0.01%.

## Cite this page

Brandwave. "Cohere vs Microsoft Copilot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cohere-vs-microsoft-copilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cohere-vs-microsoft-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
