---
title: "Coco & Eve vs St.Tropez: Which is searched more?"
description: "Which is more popular in search, Coco & Eve or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the Fake tanning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/coco-and-eve-vs-st-tropez"
publisher: "Brandwave"
---

# Coco & Eve vs St.Tropez: Which is searched more?

Which is more popular in search, Coco & Eve or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the Fake tanning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coco & Eve and St.Tropez
- **Competitive set**: Fake tanning products
- **Market**: Global
- **Month measured**: Aug 2026
- **Coco & Eve Share of Search**: 7.2%
- **St.Tropez Share of Search**: 59.5%

## Which is more popular in search, Coco & Eve or St.Tropez?

- In August 2026, St.Tropez had more branded searches than Coco & Eve among fake tanning products worldwide. St.Tropez was estimated to have 301K branded searches compared to Coco & Eve’s 36.4K, and held a 59.5% Share of Search versus Coco & Eve’s 7.2%.
- St.Tropez was ahead of Coco & Eve in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide moved from 15.1% to 7.2%, and its estimated monthly branded searches moved from 54.2K to 36.4K.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide moved from 37.7% to 59.5%, and its estimated monthly branded searches moved from 135K to 301K.

## How did search popularity change for fake tanning products worldwide in August 2026?

- Coco & Eve’s estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 10.6% to 7.2% in August 2026.
- Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.

## Month by month

| Month | Coco & Eve estimated searches | Coco & Eve Share of Search | Coco & Eve rank | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 54.2K | 15.1% | 3 | 135K | 37.7% | 1 |
| Nov 2025 | 66.4K | 18.3% | 3 | 110K | 30.4% | 2 |
| Dec 2025 | 54.3K | 13.3% | 3 | 165K | 40.4% | 1 |
| Jan 2026 | 54.4K | 12.5% | 3 | 201K | 46.3% | 1 |
| Feb 2026 | 54.4K | 15% | 3 | 135K | 37.1% | 1 |
| Mar 2026 | 65.5K | 13.6% | 3 | 165K | 34.4% | 1 |
| Apr 2026 | 65.5K | 11.7% | 3 | 201K | 35.9% | 1 |
| May 2026 | 65.5K | 10.6% | 3 | 246K | 40% | 1 |
| Jun 2026 | 65.5K | 10.3% | 3 | 301K | 47.2% | 1 |
| Jul 2026 | 44.6K | 7.2% | 3 | 368K | 59.5% | 1 |
| Aug 2026 | 36.4K | 7.2% | 3 | 301K | 59.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coco & Eve’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coco & Eve**: Measured on the search terms “coco and eve”, “coco eve” and “cocoeve”, summed into one figure.
- **St.Tropez**: Measured on the search terms “st tropez” and “st tropez nz”, summed into one figure.

- [Coco & Eve profile](/demand/global-en/brands/coco-and-eve)
- [St.Tropez profile](/demand/global-en/brands/st-tropez)
- [All fake tanning products worldwide](/demand/global-en/categories/fake-tanning-products): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coco & Eve or St.Tropez?

In August 2026, St.Tropez had more branded searches than Coco & Eve among fake tanning products worldwide. St.Tropez was estimated to have 301K branded searches compared to Coco & Eve’s 36.4K, and held a 59.5% Share of Search versus Coco & Eve’s 7.2%.

## Cite this page

Brandwave. "Coco & Eve vs St.Tropez: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/coco-and-eve-vs-st-tropez

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/coco-and-eve-vs-st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.