---
title: "Co-Star vs The Pattern: Which is more popular?"
description: "Is Co-Star or The Pattern more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Astrology apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/co-star-vs-the-pattern"
publisher: "Brandwave"
---

# Co-Star vs The Pattern: Which is more popular?

Is Co-Star or The Pattern more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Astrology apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Co-Star and The Pattern
- **Competitive set**: Astrology apps
- **Market**: Global
- **Month measured**: Oct 2026
- **Co-Star Share of Search**: 30.4%
- **The Pattern Share of Search**: 20%

## Is Co-Star or The Pattern more popular in search?

- In October 2026, Co-Star had more branded searches than The Pattern among astrology apps worldwide. Co-Star had about 4,400 branded searches, while The Pattern had 2,900. Co-Star made up 30.4% of all astrology app searches we track, and The Pattern accounted for 20%.
- Co-Star was ahead of The Pattern in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Co-Star’s share of searches among astrology apps worldwide moved from 29% to 30.4%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide moved from 19.4% to 20%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

## Top astrology apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Co-Star and The Pattern were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Co-Star was listed before The Pattern in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Co-Star | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| CHANI | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| The Pattern | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| TimePassages | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Sanctuary | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Nebula | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about astrology apps

- Asked ChatGPT "What's the best astrology app?": 1. CHANI, 2. TimePassages, 3. Co-Star, 4. The Pattern
- Asked ChatGPT "Which astrology app gives the most accurate birth chart?": 1. TimePassages
- Asked ChatGPT "What's a good app for daily horoscopes and compatibility?": 1. Co-Star, 2. The Pattern, 3. CHANI, 4. TimePassages
- Searched Google, AI Overview "astrology app": 1. Co-Star, 2. CHANI, 3. The Pattern, 4. TimePassages, 5. Sanctuary
- Searched Google, AI Overview "birth chart": named none of the brands we track

Not named in any answer: Nebula.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026.

## How did search popularity change for astrology apps worldwide in October 2026?

- In October 2026, The Pattern gained share of searches among astrology apps worldwide, from 18.8% to 20%.
- In October 2026, Co-Star lost share of searches among astrology apps worldwide, from 35.1% to 30.4%.

## How has branded search for Co-Star and The Pattern changed worldwide over the last 12 months?

| Month | Co-Star estimated searches | Co-Star Share of Search | Co-Star rank | The Pattern estimated searches | The Pattern Share of Search | The Pattern rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 5.4K | 29% | 1 | 3.6K | 19.4% | 3 |
| Dec 2025 | 6.6K | 30.9% | 1 | 3.6K | 16.8% | 3 |
| Jan 2026 | 6.6K | 28.6% | 1 | 3.6K | 15.6% | 3 |
| Feb 2026 | 5.4K | 27.6% | 1 | 3.6K | 18.4% | 3 |
| Mar 2026 | 5.4K | 26.8% | 1 | 3.6K | 17.8% | 3 |
| Apr 2026 | 5.4K | 30.5% | 1 | 2.9K | 16.4% | 3 |
| May 2026 | 5.4K | 31.2% | 1 | 2.9K | 16.8% | 3 |
| Jun 2026 | 5.4K | 32.4% | 1 | 2.9K | 17.4% | 3 |
| Jul 2026 | 6.6K | 35% | 1 | 2.9K | 15.4% | 4 |
| Aug 2026 | 5.4K | 30.7% | 1 | 3.6K | 20.5% | 2 |
| Sep 2026 | 5.4K | 35.1% | 1 | 2.9K | 18.8% | 2 |
| Oct 2026 | 4.4K | 30.4% | 1 | 2.9K | 20% | 2 |

## How are Co-Star’s and The Pattern’s branded searches counted?

Brandwave collects information about searches that people make online using Co-Star’s and The Pattern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Co-Star**: Measured on the search term “co-star app”.
- **The Pattern**: Measured on the search term “the pattern app”.

- [Co-Star profile](/demand/global-en/brands/co-star)
- [The Pattern profile](/demand/global-en/brands/the-pattern)
- [All astrology apps worldwide](/demand/global-en/categories/astrology-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Co-Star or The Pattern more popular in search?

In October 2026, Co-Star had more branded searches than The Pattern among astrology apps worldwide. Co-Star had about 4,400 branded searches, while The Pattern had 2,900. Co-Star made up 30.4% of all astrology app searches we track, and The Pattern accounted for 20%.

## Cite this page

Brandwave. "Co-Star vs The Pattern: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/co-star-vs-the-pattern

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/co-star-vs-the-pattern. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
