---
title: "CND vs Essie: Which is more popular by branded search?"
description: "Which is more popular in search, CND or Essie? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cnd-vs-essie"
publisher: "Brandwave"
---

# CND vs Essie: Which is more popular by branded search?

Which is more popular in search, CND or Essie? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CND and Essie
- **Competitive set**: Nail polish brands
- **Market**: Global
- **Month measured**: Aug 2026
- **CND Share of Search**: 36%
- **Essie Share of Search**: 16.1%

## Which is more popular in search, CND or Essie?

- In August 2026, CND had more branded searches than Essie among nail polish brands worldwide. CND was estimated to have 165K branded searches compared to Essie’s 74K, and held a 36% Share of Search versus Essie’s 16.1%.
- CND was ahead of Essie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CND’s estimated Share of Search among nail polish brands worldwide held steady at 36%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands worldwide moved from 16.2% to 16.1%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for nail polish brands worldwide in August 2026?

- In August 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.
- In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%.

## Month by month

| Month | CND estimated searches | CND Share of Search | CND rank | Essie estimated searches | Essie Share of Search | Essie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 36% | 1 | 74K | 16.2% | 3 |
| Nov 2025 | 165K | 36.1% | 1 | 74K | 16.2% | 3 |
| Dec 2025 | 165K | 38.5% | 1 | 74K | 17.3% | 3 |
| Jan 2026 | 165K | 36% | 1 | 74K | 16.2% | 3 |
| Feb 2026 | 165K | 37.2% | 1 | 60.5K | 13.6% | 3 |
| Mar 2026 | 165K | 36% | 1 | 74K | 16.2% | 3 |
| Apr 2026 | 165K | 39.8% | 1 | 60.5K | 14.6% | 3 |
| May 2026 | 165K | 35.1% | 1 | 74K | 15.7% | 3 |
| Jun 2026 | 165K | 37.5% | 1 | 74K | 16.8% | 3 |
| Jul 2026 | 165K | 33.3% | 1 | 110K | 22.2% | 3 |
| Aug 2026 | 165K | 36% | 1 | 74K | 16.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CND’s and Essie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CND**: Measured on the search term “cnd”.
- **Essie**: Measured on the search term “essie”.

- [CND profile](/demand/global-en/brands/cnd)
- [Essie profile](/demand/global-en/brands/essie)
- [All nail polish brands worldwide](/demand/global-en/categories/nail-polish-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CND or Essie?

In August 2026, CND had more branded searches than Essie among nail polish brands worldwide. CND was estimated to have 165K branded searches compared to Essie’s 74K, and held a 36% Share of Search versus Essie’s 16.1%.

## Cite this page

Brandwave. "CND vs Essie: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cnd-vs-essie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cnd-vs-essie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.